Cost Of Living For a Family in Joao Pessoa 2025

Family cost of living chart - average monthly expenditure in Joao Pessoa

Average monthly spending for families in Joao Pessoa

We consider a family to be a member of four members, two adults and two children. This is the most common type of family. From the figures below, it should be fairly easy to calculate the average spending for families of different sizes.

Average Monthly Expenditure

Currency: BRL
7,700 22,000 140,000
MINIMUM AVERAGE MAXIMUM
$1,500 $4,400 $29,000

How much money does a family need in a month to survive in Joao Pessoa?

Families in Joao Pessoa spend around 22,000 BRL per month on average. Depending on the lifestyle, a family can survive with a monthly budget as low as 7,700 BRL or as high as 140,000 BRL. Location and income are very important factors and have a huge influence on expenditure and budget.


Prices and cost of goods and services in Joao Pessoa


Chart showing the prices and cost of grocery, food, restaurant meals, market, and beverages in Joao Pessoa

Dining, food, and beverages costs


Fast food combo meal

16 BRL 31 BRL 52 BRL
MINIMUM AVERAGE MAXIMUM
$3.1 $6.3 $10

Restaurant meal for one

51 BRL 76 BRL 150 BRL
MINIMUM AVERAGE MAXIMUM
$10 $15 $31

Fine dining meal for one

100 BRL 150 BRL 610 BRL
MINIMUM AVERAGE MAXIMUM
$20 $31 $120

Cappuccino or latte

13 BRL 21 BRL 31 BRL
MINIMUM AVERAGE MAXIMUM
$2.6 $4.2 $6.3

Grocery and market costs


Milk large bottle

10 BRL 12 BRL 16 BRL
MINIMUM AVERAGE MAXIMUM
$2.1 $2.5 $3.1

12 eggs

7.8 BRL 10 BRL 16 BRL
MINIMUM AVERAGE MAXIMUM
$1.6 $2.1 $3.1

Fresh whole chicken

18 BRL 23 BRL 32 BRL
MINIMUM AVERAGE MAXIMUM
$3.6 $4.6 $6.5

Pack of beef

21 BRL 31 BRL 62 BRL
MINIMUM AVERAGE MAXIMUM
$4.2 $6.3 $13

Medium bag of rice

8.3 BRL 11 BRL 16 BRL
MINIMUM AVERAGE MAXIMUM
$1.7 $2.3 $3.3

Bag of tomatos

3.1 BRL 4.1 BRL 7.8 BRL
MINIMUM AVERAGE MAXIMUM
$0.63 $0.84 $1.6

Bag of apples

5.5 BRL 7.3 BRL 12 BRL
MINIMUM AVERAGE MAXIMUM
$1.1 $1.5 $2.4
Chart showing the prices and cost of commute, travel, and transportation in Joao Pessoa


Commute, travel, and transportation costs


20 minutes taxi ride

13 BRL 15 BRL 30 BRL
MINIMUM AVERAGE MAXIMUM
$2.6 $3.1 $6.1

Average car full tank

78 BRL 100 BRL 210 BRL
MINIMUM AVERAGE MAXIMUM
$16 $21 $42

Average car 1-day rental

75 BRL 100 BRL 150 BRL
MINIMUM AVERAGE MAXIMUM
$15 $20 $30

Average car price

39,000 BRL 78,000 BRL 100,000 BRL
MINIMUM AVERAGE MAXIMUM
$7,800 $16,000 $21,000

Bus ticket one way

2.5 BRL 3.7 BRL 7.5 BRL
MINIMUM AVERAGE MAXIMUM
$0.50 $0.75 $1.5

Car Service

100 BRL 150 BRL 300 BRL
MINIMUM AVERAGE MAXIMUM
$20 $30 $60
Chart showing the prices and cost of utility, energy, water, and gas in Joao Pessoa


Utility cost (monthly)


Utility Bill - Family

380 BRL 1,100 BRL 7,100 BRL
MINIMUM AVERAGE MAXIMUM
$77 $220 $1,400

Internet and cable

78 BRL 160 BRL 210 BRL
MINIMUM AVERAGE MAXIMUM
$16 $31 $42

Mobile phone charges

62 BRL 100 BRL 310 BRL
MINIMUM AVERAGE MAXIMUM
$13 $21 $63

Leisure and activities costs


Movie ticket

39 BRL 52 BRL 78 BRL
MINIMUM AVERAGE MAXIMUM
$7.8 $10 $16

One month gym membership

120 BRL 150 BRL 300 BRL
MINIMUM AVERAGE MAXIMUM
$24 $30 $60
Chart showing the prices and cost of clothing and accessories in Joao Pessoa


Cloths and accessories costs


Pair of jeans or pants

88 BRL 120 BRL 190 BRL
MINIMUM AVERAGE MAXIMUM
$18 $25 $38

Woman dress

83 BRL 110 BRL 370 BRL
MINIMUM AVERAGE MAXIMUM
$17 $23 $75

Woman shoes

79 BRL 110 BRL 250 BRL
MINIMUM AVERAGE MAXIMUM
$16 $22 $50

Men's shoes

68 BRL 83 BRL 170 BRL
MINIMUM AVERAGE MAXIMUM
$14 $17 $33

Men suit

75 BRL 93 BRL 500 BRL
MINIMUM AVERAGE MAXIMUM
$15 $19 $100

Regular t-shirt

37 BRL 50 BRL 150 BRL
MINIMUM AVERAGE MAXIMUM
$7.5 $10 $30
Chart showing the prices and cost of housing, accommodation, and rent in Joao Pessoa


Housing costs / monthly rent


Studio apartment

1,200 BRL 1,900 BRL 5,000 BRL
MINIMUM AVERAGE MAXIMUM
$250 $380 $1,000

1-bedroom apartment

1,900 BRL 3,000 BRL 7,500 BRL
MINIMUM AVERAGE MAXIMUM
$380 $600 $1,500

2-bedroom apartment

2,500 BRL 3,700 BRL 10,000 BRL
MINIMUM AVERAGE MAXIMUM
$500 $750 $2,000

Housing costs / Buying


Studio apartment

250,000 BRL 370,000 BRL 750,000 BRL
MINIMUM AVERAGE MAXIMUM
$50,000 $75,000 $150,000

1-bedroom apartment

300,000 BRL 500,000 BRL 1.9M BRL
MINIMUM AVERAGE MAXIMUM
$60,000 $100,000 $380,000

2-bedroom apartment

500,000 BRL 1.5M BRL 3M BRL
MINIMUM AVERAGE MAXIMUM
$100,000 $300,000 $600,000
Chart showing the prices and cost of furniture in Joao Pessoa


Furniture Costs


King Size Bed

1,600 BRL 1,900 BRL 2,600 BRL
MINIMUM AVERAGE MAXIMUM
$310 $390 $520

Double Bed

1,000 BRL 1,600 BRL 1,900 BRL
MINIMUM AVERAGE MAXIMUM
$210 $310 $390

Single Bed

910 BRL 1,200 BRL 1,600 BRL
MINIMUM AVERAGE MAXIMUM
$180 $240 $310

Living Room

1,700 BRL 2,200 BRL 7,800 BRL
MINIMUM AVERAGE MAXIMUM
$350 $450 $1,600

Dining Table

780 BRL 1,000 BRL 1,900 BRL
MINIMUM AVERAGE MAXIMUM
$160 $210 $390

Sofa or Couch

1,000 BRL 1,400 BRL 3,100 BRL
MINIMUM AVERAGE MAXIMUM
$210 $280 $630
Chart showing the prices and cost of electronic devices and appliances in Joao Pessoa


Electronics and House Appliance Costs


TV Set

1,000 BRL 1,600 BRL 3,100 BRL
MINIMUM AVERAGE MAXIMUM
$210 $310 $630

Fridge or Freezer

910 BRL 1,400 BRL 1,900 BRL
MINIMUM AVERAGE MAXIMUM
$180 $280 $390

Washing Machine

1,200 BRL 1,700 BRL 3,100 BRL
MINIMUM AVERAGE MAXIMUM
$240 $350 $630

Stove or Cooker

1,100 BRL 1,400 BRL 1,900 BRL
MINIMUM AVERAGE MAXIMUM
$220 $280 $390

Mobile Phone

1,300 BRL 1,600 BRL 2,200 BRL
MINIMUM AVERAGE MAXIMUM
$260 $310 $450

Laptop or Computer

1,400 BRL 1,700 BRL 3,100 BRL
MINIMUM AVERAGE MAXIMUM
$280 $350 $630
Family cost of living and expenditure to income ratio in Joao Pessoa

Family expenditure to income ratio in Joao Pessoa

Analysing the how affordable it is for families to live in Joao Pessoa

One of the most definite ways to determine how affordable a place is measuring the ratio of expenses to salary. A high expense-to-income to ratio indicates a high cost-of-living index while a low expenditure-to-salary ratio means the place is affordable to live in. Families usually spend a larger chunk of their income than other population groups. A typical and healthy expenditure percentage for a family of four ranges between 70% to 80%.


Spending to Income Ratio

87%

77% to 96%

( expenditure / income ) x 100


Families in Joao Pessoa spend around 87% of their monthly income. Some families spend as low as 77% of their income while some as high as 96%.

Distribution of monthly cost of living expenses of a family in Joao Pessoa

How do families spend their money in Joao Pessoa?

We asked thousands of families about their spending habits and expenditure break down.


The percentage figures in this section are percentages of total spending not income. If you would like to see the percentage of expenses as related to income or salary, see other sections.

Housing and accomodation expenditure for families

Accomodation Cost28%

28% of total expenses on average (23% to 38%)

LOW$490   2,400 BRL
AVERAGE$1,400   7,000 BRL
HIGH$9,200   45,000 BRL
Per Month

Families in Joao Pessoa typically spend from 23% to 38% of their total monthly expenditure on housing with 28% being the average. The average monthly spend on housing is 7,000 BRL with expenditure ranging from 2,400 BRL to 45,000 BRL. This cost mainly goes for rent but it also includes other accommodation-related expenses.

Electricity, utilities, energy, water, internet, and mobile expenditure for families

Cost of utilities5%

5% of total expenses on average (3% to 8%)

LOW$77   380 BRL
AVERAGE$220   1,100 BRL
HIGH$1,400   7,100 BRL
Per Month

Utility expenditure like electricity, water, and gas in Joao Pessoa ranges from 3% to 8% of total expenses with 5% being the average for most families. The average monthly cost of utilities is 1,100 BRL with 380 BRL and 7,100 BRL being the upper and lower limits for a family of four.

Transport, fuel, and commute expenditure for families

Cost of transport and fuel6%

6% of total expenses on average (4% to 8%)

LOW$150   770 BRL
AVERAGE$440   2,200 BRL
HIGH$2,900   14,000 BRL
Per Month

Fuel consumption and cost of transport depend heavily on whether a family resides near school and work, but roughly speaking a family would expect to spend from 770 BRL to 14,000 BRL in a month on commuting with 2,200 BRL being the norm for most families. This means that money spent on transport constitutes about 6% of total spending on average but can go as low as 4% or as high as 8%.

Food, groceries, and basic shopping expenditure for families

Food and Groceries Cost20%

20% of total expenses on average (13% to 26%)

LOW$280   1,400 BRL
AVERAGE$790   3,900 BRL
HIGH$5,200   26,000 BRL
Per Month

The average outlay on groceries and basic houshold items for a typical family in a month in Joao Pessoa is 3,900 BRL. The cost of groceries can range between 1,400 BRL to 26,000 BRL. Families spend on average about 20% on food and groceries with upper and lower bounds of 13% and 26% respectively.

Healthcare and medical services expenditure for families

Cost of healthcare10%

10% of total expenses on average (6% to 15%)

LOW$140   690 BRL
AVERAGE$440   2,200 BRL
HIGH$2,300   11,000 BRL
Per Month

Families in Joao Pessoa allocate 6% to 15% of their total monthly expenditure to healthcare including health insurance and out-of-pocket medical expenses. The average spending on medical services and clinic visits is around 10%. The range of medical expenses range from 690 BRL to 11,000 BRL with 2,200 BRL being the norm for most families.

Leisure and shopping expenditure for families

Cost of leisure and shopping3%

3% of total expenses on average (2% to 7%)

LOW$77   380 BRL
AVERAGE$220   1,100 BRL
HIGH$1,400   7,100 BRL
Per Month

This category mostly contains discretionary or non-essential expenses but also some non-discretionary spending like furniture for example. The monthly expenses range from 380 BRL to 7,100 BRL with 1,100 BRL being the average. Speaking of percentages, that equates to 2% to 7% of total expenses with an average of 3% for most families.

Education and schooling expenditure for families

Cost of education and schooling14%

14% of total expenses on average (7% to 22%)

LOW$220   1,100 BRL
AVERAGE$620   3,100 BRL
HIGH$4,000   20,000 BRL
Per Month

Spending on education can vary drastically between different families. On average, education constitutes 14% of the monthly expenditure of families with 7% and 22% being the lower and upper bounds respectively. The average reported education cost is 3,100 BRL per month with 1,100 BRL being the minimum spent amount and 20,000 BRL being the maximum.

Other Expenses15%

15% of total expenses on average (8% to 20%)

LOW$120   610 BRL
AVERAGE$350   1,700 BRL
HIGH$2,300   11,000 BRL
Per Month
Percentage of families who manage to save money from their income every month in Joao Pessoa

What percentage of families in Joao Pessoa are able to save money and how much can they save?


Percentage of families that reported their ability to save money


Saving Money
57%
Not Saving
43%

Almost 57% of surveyed families in Joao Pessoa said that they can save some money at the end of each month while 43% reported that they have to utilize their whole income to survive.


Family savings to income ratio in Joao Pessoa

Savings-to-Income Ratio

The savings-to-income ratio is measured as the percentage of income that people save over a specific period and it is simply calculated by dividing the saved money by total income and then multiplying the result by 100. (Savings / Income) x 100.


How much money do families manage to add to their savings?

The amount of money that people can afford to save depends hugely on their income. It is better to focus on the percentage when trying to understand saving patterns.

Saving to Income Ratio

12% 20% of income 30%
MINIMUM AVERAGE MAXIMUM

Average Monthly Saved Amount

2,800 BRL
$560
8,000 BRL
$1,600
52,000 BRL
$10,000
MINIMUM AVERAGE MAXIMUM

Savings to income distribution levels for families

Saving To Income Ratio% Families
0% - 10%37%
10% - 20%28%
20% - 30%20%
30% - 40%7%
40% - 50%6%
> 50%2%

Interpretation and Analysis

Families that are able to save money can put anywhere from 12% to 30% of their monthly income to their savings, with 20% being the average for most families. The average monthly amount of money that families can put aside is 8,000 BRL with 2,800 BRL and 52,000 BRL being the minimum and maximum respectively.

Reasons that make it difficult for families to save money in Joao Pessoa

Saving Challenges in Joao Pessoa

Reasons that make it difficult for families to save money

We wanted to understand what is stopping families from maximizing their savings in Joao Pessoa. Listed below are the answers given by the survey participants.


Reason% People
Low Income6%
High Expenses9%
Debt and Loans17%
Lack of Budgeting Skills11%
Impulsive Spending10%
Financial Emergencies6%
Living the moment6%
Will do it later18%
Inflation11%
Social Pressure3%
Market Instability3%

Around 6% of the families said that their salary is too low to accommodate a portion for savings while 9% said that the high cost of living leaves little room for savings. 17% of the residents said that they are burdened with debt and find it challenging to save money. 11% reported that they just don't have the knowledge or discipline to create and stick to a budget, leading to overspending and an inability to save. 10% of families blamed impulsive spending as the reason for saving inability. Around 6% said that unexpected expenses like medical bills or car repairs are derailing their savings goals. 6% bluntly said that they don't see the purpose of it and prefer to live each day to the fullest. 18% reported that they understand the value of saving but are putting off saving for the future, thinking they have plenty of time to start later. 11% blamed inflation, saying that every time they save some money they end up using it immediately. A surprising 3% said that social pressure and keeping up with peers or social expectations makes them overspend. Lastly, 3% blamed market instability and price fluctuations.

Where do families choose to put their savings in Joao Pessoa

Typical saving choices for families in Joao Pessoa

Where do people choose to put their savings?


Saving Type% People
Emergency Funds11%
Gold11%
Savings Accounts17%
Retirement Accounts11%
Cash Savings17%
Real Estate10%
Investment6%
Stocks5%
Bonds6%
Mutual Funds3%
Certificates of Deposit3%
A typical and healthy budgeting structure. The 50-30-20 rule

A typical and healthy budgeting structure

The 50/30/20 rule

Spending among different people can vary significantly based on factors such as their income, lifestyle, location, and personal preferences. A commonly used guideline for budgeting is the 50/30/20 rule, which suggests allocating your income into three main categories in the following percentages.

  • 50% for needs and financial obligations

    This category includes essential expenses like housing, utilities, groceries, transportation, and healthcare.

  • 30% for wants and discretionary spending

    This category covers discretionary spending on non-essential items, such as dining out, entertainment, travel, and other lifestyle choices.

  • 20% for savings and emergency fund

    This is the percentage that must be allocated to savings, emergency funds, and retirement accounts.

About financial planning, money management, and household budgeting

The 50/30/20 rule is used as a general guideline but may not be the best choice for all people. There are in fact many budgeting plans out there like the 70/20/10 and the 60/20/20 rules, all claiming to be the best. More important than all of this is to establish financial discipline by creating a budget tailored to your specific financial goals and situation. It is very important that your financial outflow be less than your income to maintain a healthy cash flow.

Income and cost of living compatibility. Is it affordable or economical for families to live in Joao Pessoa

Affordable living in Joao Pessoa

Income and cost of living compatibility

We asked families one simple question and recorded their answers.

Is it affordable or economical to live in Joao Pessoa?


Yes
69%
No
31%

Around 69% of surveyed families think that living in Joao Pessoa is affordable with proper budgeting while 31% reported that it is just too expensive and not affordable even with frugality and thriftness.

How easily is cost-cutting for families. Are there plenty of low-cost options in Joao Pessoa

Low-cost alternatives in Joao Pessoa

People are always looking for ways to cut down expenses and reduce expenditures. The hallmark of any affordable place is the availability of discount stores, bargain deals, smart or secondhand shopping, refurbished items, and couponing. We asked families how easily cost-cutting is and the answers were distributed as follows:

Plenty of low-cost options61%

Few low-cost options39%


Based on the survey, 61% of the families living in Joao Pessoa have no problem finding low-cost alternatives to support a frugal lifestyle while 39% think that thriftness is difficult due to scarcity in discount markets and secondhand outlets.

Emergency Funds For Families

An emergency fund is a financial safety net comprised of easily accessible savings set aside to cover unexpected expenses or financial emergencies, typically amounting to three to six months' worth of living expenses. We asked families of Joao Pessoa whether they have an emergency fund and the answers were as follows.

Yes69%

No31%


Based on the survey, 31% of the families living in Joao Pessoa said that they don't have an emergency fund while 69% said that they do.

Financial literacy and difficulty in budgeting and financial planning for families in Joao Pessoa

Financial Literacy in Brazil

Financial literacy is the knowledge of concepts and principles related to personal finance that allow individuals to make informed decisions regarding their money such as budgeting, saving, investing, borrowing, managing debt, financial risk management, and planning.

Financial Leteracy64%


We asked family guardians and parents in Joao Pessoa whether they acquired any adequate personal financial training in their lives. Approximately 36% of the people who participated in the survey said that they are not well informed about the topics of budgeting, saving, etc., and just manage things based on their own experience, while 64% said that they know about the general principles of personal finance from sources other than their own experience.


Difficulty in Budgeting and Financial Planning

We wanted to understand whether families of Brazil have problems or difficulties in managing their expenditures and savings so we asked people one simple question: do you struggle with your personal finances? 26% of the participants reported that they indeed struggle in creating budgets and in organizing their finances while 74% said that they have everything under control.

Struggles with finance26%

Easily manages finances74%

Financial goals and targets of families living in Joao Pessoa

Financial goals of families in Joao Pessoa

In an attempt to understand the economic situation in Joao Pessoa, we asked participants about their financial targets. By knowing what the population in general is trying to achieve, we can shed light on the economic outlook, cost of living, and quality of life in general.


Financial Goal% People
Emergency Fund7%
Debt Reduction36%
Retirement Savings8%
Education Funding8%
Homeownership17%
Investing8%
Travel or Lifestyle9%
Healthcare Expenses10%
Financial Independence7%

Around 7% of families said that their main goal is to establish an emergency fund to cover unexpected expenses while 36% said their number one priority is to pay off high-interest debt or loans and improve credit. 8% of surveyed people confirmed that saving for retirement to ensure a comfortable lifestyle in the final years is their main target. Around 8% reported that their priority is saving for the tuition fees and education costs of their children while 17% choose to buy a home or pay off existing mortgage before other things. 8% of the population would like to build wealth through investments such as stocks, bonds, mutual funds, or real estate. For 9% of people, saving for vacations or upgrading their lifestyle is the number one concern. Approximately 10% of the residents said that saving for healthcare expenses including insurance premiums is their main goal.

Chart showing the percentage of families who are in debt in Joao Pessoa

Debt, loans, and mortgages in Joao Pessoa


Percentage of families who are in debt


In Debt
23%
Debt Free
77%

According to the survey, 23% of the families in Joao Pessoa have some kind of debt, loan, mortgage, or credit card payments while 77% reported that they don't have financial obligations to banks.


Chart showing debt-to-income ratio in Joao Pessoa

Debt-to-income ratio in Joao Pessoa

Debt to income ratio

28%

19% to 37%

( monthly debt payment / monthly income ) x 100

Interpretation

The debt-to-income ratio measures the percentage of income being paid as debt settlement across the population. It is calculated by dividing the monthly debt settlement payment of an individual by their monthly income. Based on collected data, approximately 28% of a family's monthly income in Joao Pessoa goes to debt settlement.


Debt levels

Monthly debt settlement payment as percentage of monthly income

Debt-to-income ratio% People
> 60%3%
50% - 60%14%
40% - 50%12%
30% - 40%14%
20% - 30%14%
10% - 20%16%
0% - 10%27%

According to our data, 3% of the debtors in Joao Pessoa pay 60%+ of their income as debt settlement while 14% of the people pay 50% to 60% of their income for the same, which is quite an alarming financial situation for those individuals. 12% of people in debt dedicate 40% to 50% of their income to loan and mortgage payments while 14% dedicated 30% to 40% of income for same. Things are looking brighter for 14% of individuals as they only pay 20% to 30% of their income for loan and credit card repayment.


Distribution by type of debt in Joao Pessoa

Debt% People
Real Estate Mortgage12%
Auto Loan20%
Student Loan3%
Credit Card26%
Personal Loan39%

12% of debtors in Joao Pessoa confirm that real estate mortgages constitutes the main part of their outstanding debt while 26% say that credit card payments are the reason they are in debt. Auto loans were the main type of debt for 20% of people and personal loans rose at 39%. Lastly, student loans are the main source of debt for 3% of debtors in Joao Pessoa.


About credit score and debt management

Managing debt is a critical aspect of maintaining a favorable credit score. Debt reduction is the first thing you should do improve your financial situation. Getting rid of debt takes precedence over saving money because of interest rates.

Good debt vs. Bad debt

Not all debt is bad. Good debt typically refers to borrowing money for investments that can increase in value or generate income over time like purchasing a home or acquiring student loans. On the other hand, bad debt involves borrowing for things that fail to generate lasting value like high-interest credit card debt used for non-essential expenses like luxury items or vacations.


Loan Affordability Index in Joao Pessoa

Besides measuring the loan-to-income ratio, we asked families of Joao Pessoa how many times in a year they defaulted or were unable to pay their due credit card or loan payments on time. Understanding how often people default on their due payments is one of the indicators of the cost of living and economic situation.

Frequency and percentage of people who failed to pay their monthly credit card or loan payments on time last year.

Frequency% People
Never54%
Once a year23%
Twice a year12%
Three times a year8%
Four times a year4%
Housing and accommodation affordability, property price to income ratio, rent to income ratio, and housing affordability index chart in Joao Pessoa

Housing costs, accommodation, and housing affordability in Joao Pessoa

Rental costs and house/apartment prices can vary drastically between different areas and locations.


Rent Cost in Joao Pessoa

Monthly Rent Prices

Studio apartment monthly rent cost

1,200 BRL 1,900 BRL 5,000 BRL
MINIMUM AVERAGE MAXIMUM
$250 $380 $1,000

1-bedroom apartment monthly rent cost

1,900 BRL 3,000 BRL 7,500 BRL
MINIMUM AVERAGE MAXIMUM
$380 $600 $1,500

2-bedroom apartment monthly rent cost

2,500 BRL 3,700 BRL 10,000 BRL
MINIMUM AVERAGE MAXIMUM
$500 $750 $2,000

3-bedroom apartment monthly rent cost

3,000 BRL 5,000 BRL 14,000 BRL
MINIMUM AVERAGE MAXIMUM
$600 $1,000 $2,700

Furnished apartment monthly rent cost

6,000 BRL 15,000 BRL 30,000 BRL
MINIMUM AVERAGE MAXIMUM
$1,200 $3,000 $6,000

Townhouse monthly rent cost

5,000 BRL 7,500 BRL 21,000 BRL
MINIMUM AVERAGE MAXIMUM
$1,000 $1,500 $4,300

House monthly rent cost

6,000 BRL 15,000 BRL 30,000 BRL
MINIMUM AVERAGE MAXIMUM
$1,200 $3,000 $6,000

Villa monthly rent cost

7,500 BRL 19,000 BRL 30,000 BRL
MINIMUM AVERAGE MAXIMUM
$1,500 $3,800 $6,000

The monthly rental cost of a studio apartment in Joao Pessoa ranges between 1,200 BRL and 5,000 BRL, meanwhile the cost of monthly rental of a one-bedroom apartment can be anywhere from 1,900 BRL to 7,500 BRL. Two-bedroom rentals rate ranges between 2,500 BRL and 10,000 BRL per month. The monthly rental for a three-bedroom apartment ranges from 3,000 BRL to 14,000 BRL. The average rent of a townhouse in Joao Pessoa is around 7,500 BRL while house rental costs can be as high as 15,000 BRL per month. Finally, if you want to rent a villa, expect to pay anywhere from 7,500 BRL to 30,000 BRL per month.



Apartment and house prices in Joao Pessoa

Cost of buying a property

Studio apartment price

250,000 BRL 370,000 BRL 750,000 BRL
MINIMUM AVERAGE MAXIMUM
$50,000 $75,000 $150,000

1-bedroom apartment price

300,000 BRL 500,000 BRL 1.9M BRL
MINIMUM AVERAGE MAXIMUM
$60,000 $100,000 $380,000

2-bedroom apartment price

500,000 BRL 1.5M BRL 3M BRL
MINIMUM AVERAGE MAXIMUM
$100,000 $300,000 $600,000

3-bedroom apartment price

1.7M BRL 2.5M BRL 7.5M BRL
MINIMUM AVERAGE MAXIMUM
$330,000 $500,000 $1.5M

Townhouse price

2.1M BRL 5M BRL 19M BRL
MINIMUM AVERAGE MAXIMUM
$430,000 $1M $3.8M

House price

2.5M BRL 15M BRL 21M BRL
MINIMUM AVERAGE MAXIMUM
$500,000 $3M $4.3M

Villa price

3M BRL 17M BRL 25M BRL
MINIMUM AVERAGE MAXIMUM
$600,000 $3.3M $5M

The average price of a studio apartment in Joao Pessoa can range from 250,000 BRL to 750,000 BRL depending on location. One bedroom cost can be anywhere from 300,000 BRL to 1.9M BRL. A villa can cost you 17M BRL on average with prices ranging from 3M BRL to 25M BRL.


If you're leasing or purchasing, housing costs in Joao Pessoa will probably constitute your biggest expenditure, yet it's an area where you wield considerable influence. This is due to the substantial variance in housing prices across communities. Keep in mind the location of your workplace and the accessibility of essential amenities to prevent negating the savings from lower rental rates with increased transportation expenses.

House / apartment prices to income ratio


Property price to income ratio

( average property price / average monthly income ) x 100


43 x124 monthly income 214
MINIMUM AVERAGE MAXIMUM

Property prices in Joao Pessoa can be x124 to x214 multiples of the monthly income depending on the property and the income of the person. On average, property prices are approximately x124 multiples of the average monthly salary in Joao Pessoa.



Rent to income ratio


Rent to income ratio

( monthly rental / monthly income ) x 100


23% 33% of income 43%
MINIMUM AVERAGE MAXIMUM

The average rent-to-income ratio in Joao Pessoa is around 33%. This means that people pay 33% of their income for rent. Those figures can range from 23% to 43% depending on the salary, location, and type of property.


The housing-to-income ratio is a very important metric to evaluate and measure how affordable living is in a particular area, city, or country since housing comprises the biggest chunk of expenditure. A higher housing to income ratio means that the place is relatively expensive. The figure by itself does tell much. It only starts to make sense when comparing the housing to income ratio across different locations.

Housing affordability index

The housing affordability index measures how affordable accommodation is in a particular place. This can measured in multiple ways, the most common being housing expenditure to total expenditure ratio and the rent to income ratio. The housing expenditure ratio is a figure reported by individuals on the percentage they allocate for housing. Rent to income ratio is calculated by dividing the average monthly rent by the average income. Because these values are both percentages, we can find their average and get the best of the two worlds.

Housing Affordability Index
30%

Property Taxes

Real estate owners pay property taxes to local tax authorities, which are determined by the assessed value of their property. Typically, these taxes are paid once a year. Property tax funds contribute to community development, financing infrastructure improvements, public services, and local education initiatives.


FROM
2.4%
AVERAGE
3.4%
TO
4.5%

Home Maintenance Costs

Home maintenance costs encompass various expenses associated with the upkeep and repair of a residence. These expenditures include regular tasks such as lawn care, pest control, and HVAC system servicing, as well as occasional repairs and renovations like fixing leaks, painting, or replacing appliances.


22 BRL 280 BRL 2,800 BRL
MINIMUM AVERAGE MAXIMUM

Urban vs. rural living costs

Urban living typically entails higher housing and transportation costs due to demand and limited space, while rural areas generally offer lower housing expenses but may have higher prices for goods and services. The differnce in rental rates between urban areas and rural areas can be as high as 300% in some cases.

Monthly costs and expenses of energy and basic utilities in Joao Pessoa

Utilities expenditure can vary slightly between different areas and locations.


Energy, electricity, water, gas, internet, and mobile cost in Joao Pessoa

Utility Bill Cost / Electricity + Water + Gas / Family

380 BRL 1,100 BRL 7,100 BRL
MINIMUM AVERAGE MAXIMUM
$77 $220 $1,400

Internet and cable cost

78 BRL 160 BRL 210 BRL
MINIMUM AVERAGE MAXIMUM
$16 $31 $42

Mobile phone bill and charges

62 BRL 100 BRL 310 BRL
MINIMUM AVERAGE MAXIMUM
$13 $21 $63

Because most utility bills club electricity, water, and gas costs in one bill, we can't provide a breakup for each type of utility and will display electricity, gas, and water as single cost.


The average monthly energy and water consumption of families is around 1,100 BRL. The cost of internet and WiFi ranges from 78 BRL to 210 BRL with 160 BRL being the average internet bill. Finally, the average monthly mobile charges is around 100 BRL but can range between 62 BRL and 310 BRL depending on consumption. Mobile charges include both calling minutes as well as data packages.


Energy / Utility expense to income ratio


( monthly utility expenses / monthly income ) x 100


2% 5% of income 9%
MINIMUM AVERAGE MAXIMUM

The average utility-to-income ratio in Joao Pessoa is around 5%. This means that people pay 5% of their income for energy, water, internet, and mobile charges. Those figures can range from 2% to 9% depending on salary and location.

Food Prices, Dining Expenses, and Grocery Costs in Joao Pessoa

Grocery / Food expenditure and prices can vary drastically between different areas and locations.


Prices and cost of goods and services in Joao Pessoa

Dining out, food, and beverages costs. Price variations for common food items.

Fast food combo meal price

16 BRL 31 BRL 52 BRL
MINIMUM AVERAGE MAXIMUM
$3.1 $6.3 $10

The average price of a regular combo meal at a fast food outlet or chain like McDonald's, Pizzahut, or KFC in Joao Pessoa is approximatly 31 BRL with meal cost ranging from 16 BRL to 52 BRL. The typical combo meal consists of a burger, french fries, and a drink.

Restaurant meal for one price

51 BRL 76 BRL 150 BRL
MINIMUM AVERAGE MAXIMUM
$10 $15 $31

If you are planning to have a nice meal at a mid-range restaurant, expect to pay anywhere between 51 BRL and 150 BRL with 76 BRL being the average price of a plate for one person at a regular restaurant in Joao Pessoa.

Fine dining meal for one price

100 BRL 150 BRL 610 BRL
MINIMUM AVERAGE MAXIMUM
$20 $31 $120

The price range of a meal at fine-dining restaurant is 100 BRL to 610 BRL with the average cost being 150 BRL for one person. This is what you would expect to pay a top-tier diner in Joao Pessoa.

Beverage prices, cappuccino, latte etc..

13 BRL 21 BRL 31 BRL
MINIMUM AVERAGE MAXIMUM
$2.6 $4.2 $6.3

The average price of a regular beverage like cappuccino or latte at Starbucks, Costa, or similar coffee shops and cafes in Joao Pessoa is around 21 BRL. Price ranges between 13 BRL and 31 BRL depending on the type of beverage, the size, and optional add-ons.



Grocery and market costs

Large bottle of milk price

10 BRL 12 BRL 16 BRL
MINIMUM AVERAGE MAXIMUM
$2.1 $2.5 $3.1

The average price of a large bottle of milk in Joao Pessoa is 12 BRL. The maximum what you would pay for milk is 16 BRL and the minimum being 10 BRL depending on the brand of milk and other properties.

12 eggs price

7.8 BRL 10 BRL 16 BRL
MINIMUM AVERAGE MAXIMUM
$1.6 $2.1 $3.1

A dozen eggs costs around 10 BRL on average with 7.8 BRL and 16 BRL being the lower and upper limits respectively.

Fresh whole chicken price

18 BRL 23 BRL 32 BRL
MINIMUM AVERAGE MAXIMUM
$3.6 $4.6 $6.5

The price range of a fresh whole chicken in Joao Pessoa is between 18 BRL and 32 BRL depending on the size of the chicken and whether it is oraganic or not. The average price is approximatly 23 BRL.

Pack of beef price

21 BRL 31 BRL 62 BRL
MINIMUM AVERAGE MAXIMUM
$4.2 $6.3 $13

The price of a regular pack of beef or meat is around 31 BRL. A pack of beef contains around 1Kg or 1lb depending on packing.

Medium bag of rice price

8.3 BRL 11 BRL 16 BRL
MINIMUM AVERAGE MAXIMUM
$1.7 $2.3 $3.3

A bag of rice in Joao Pessoa costs around 11 BRL on average with prices rangeing between 8.3 BRL and 16 BRL depending on the brand and quality.

Bag of tomatos price

3.1 BRL 4.1 BRL 7.8 BRL
MINIMUM AVERAGE MAXIMUM
$0.63 $0.84 $1.6

A bag of tomatoes costs anywhere from 3.1 BRL to 7.8 BRL. A bag of tomatoes denotes 1Kg or 1lb depending on location.

Bag of apples price

5.5 BRL 7.3 BRL 12 BRL
MINIMUM AVERAGE MAXIMUM
$1.1 $1.5 $2.4

A bag of apples costs 7.3 BRL on average. A bag of apples denotes 1Kg or 1lb depending on location.


Grocery and food expenditure to income ratio


( monthly grocery expenses / monthly income ) x 100


17% 25% of income 31%
MINIMUM AVERAGE MAXIMUM

The average grocery-to-income ratio in Joao Pessoa is around 25%. This means that families spend 25% of their income on grocery and basic household items. The expenditure can range from 17% to 31% depending on salary and location.


Expenditure on food and grocery for families

Families' spending on grocery ranges from 1,400 BRL to 26,000 BRL with the location, income, and size of the family being the most determinite factors.

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