A person working in Advertising / Graphic Design / Events in Karachi typically earns around 83,500 PKR. Salaries range from 39,400 PKR (lowest average) to 151,000 PKR (highest average, actual maximum salary is higher).
The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Karachi exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.
| Job Title | Average Salary |
| Advertising / Graphic Design / Events | |
| Advertisement Fraud Analyst | 92,000 PKR |
| Advertising Account Executive | 102,000 PKR |
| Advertising Account Manager | 105,000 PKR |
| Advertising Account Planner | 54,600 PKR |
| Advertising and Promotions Manager | 142,000 PKR |
| Advertising Coordinator | 72,200 PKR |
| Advertising Data Analyst | 96,700 PKR |
| Advertising Manager | 150,000 PKR |
| Advertising Operations Manager | 153,000 PKR |
| Advertising Sales Director | 150,000 PKR |
| Advertising Strategic Planner | 98,700 PKR |
| Advertising Team Leader | 82,500 PKR |
| Animation Director | 112,000 PKR |
| Animator | 64,400 PKR |
| Art Director | 91,000 PKR |
| Art Manager | 87,100 PKR |
| Artificial Intelligence Advertising Analyst | 95,200 PKR |
| Artist | 74,700 PKR |
| Artworker | 52,400 PKR |
| Assistant Art Director | 66,700 PKR |
| Audio and Video Equipment Technician | 52,500 PKR |
| Audio Engineer | 63,900 PKR |
| Audiosual Technician | 54,400 PKR |
| Branding Consultant | 117,000 PKR |
| Broadcast Administrator | 90,900 PKR |
| Catering Sales | 57,700 PKR |
| Catering Trainer | 68,900 PKR |
| Color Consultant | 58,800 PKR |
| Commercial and Industrial Designer | 54,300 PKR |
| Conference Organiser | 66,400 PKR |
| Content and Media Production Lead | 97,900 PKR |
| CopyWriter | 60,100 PKR |
| Creative Content Strategist | 114,000 PKR |
| Creative Designer | 68,400 PKR |
| Creative Director | 90,700 PKR |
| Creative Technologist | 106,000 PKR |
| Crowd Management Specialist | 91,800 PKR |
| Design Strategist | 94,300 PKR |
| Designer | 50,400 PKR |
| Desktop Publisher | 43,800 PKR |
| Digital Campaign Manager | 98,000 PKR |
| Digital Media Manager | 105,000 PKR |
| Digital Media Strategist | 109,000 PKR |
| Director of Events | 149,000 PKR |
| Director of Graphic Design | 80,400 PKR |
| Director of Social Media Marketing | 116,000 PKR |
| Event Experience Designer | 99,900 PKR |
| Event Security Specialist | 88,600 PKR |
| Event Technology Consultant | 85,100 PKR |
| Event Technology Integration Specialist | 82,100 PKR |
| Events and Promotions Manager | 142,000 PKR |
| Events Director | 152,000 PKR |
| Exhibit Designer | 68,900 PKR |
| Exhibit Display Coordinator | 69,000 PKR |
| Exhibit Display Manager | 94,500 PKR |
| Experiential Designer | 82,100 PKR |
| Finisher | 46,500 PKR |
| Gamification Specialist | 95,400 PKR |
| Graphic Artist | 58,600 PKR |
| Graphic Design Specialist | 68,100 PKR |
| Graphic Designer | 54,300 PKR |
| Graphics Artist | 54,500 PKR |
| Graphics Design Supervisor | 77,200 PKR |
| Group Creative Director | 103,000 PKR |
| Imagery Analyst | 52,700 PKR |
| Imaging Technologist | 54,200 PKR |
| Immersive Storyteller | 78,100 PKR |
| Interaction Designer | 47,800 PKR |
| Lead Generation Specialist | 109,000 PKR |
| Media Analyst | 73,900 PKR |
| Media Executive | 89,600 PKR |
| Media Planner | 73,200 PKR |
| Media Production Coordinator | 67,300 PKR |
| Media Production Manager | 125,000 PKR |
| Media Project Manager | 120,000 PKR |
| Media Relations Representative | 97,800 PKR |
| Media Sales Executive | 118,000 PKR |
| Meeting and Event Planner | 67,600 PKR |
| Mobile Advertising Specialist | 111,000 PKR |
| Motion Graphic Artist | 71,200 PKR |
| Motion Graphics Designer | 73,300 PKR |
| Multimedia Artist | 57,200 PKR |
| Multimedia Specialist | 54,200 PKR |
| NFT Designer | 65,900 PKR |
| NFT Specialist | 66,000 PKR |
| Photographer | 50,600 PKR |
| PPC Campaign Manager | 93,800 PKR |
| Print Production Manager | 103,000 PKR |
| Product and Brand Manager | 137,000 PKR |
| Sales Promotion Manager | 134,000 PKR |
| Search Engine Optimization Specialist (SEO) | 61,900 PKR |
| Sketch Artist | 62,000 PKR |
| Social Media Event Strategist | 77,200 PKR |
| Social Media Executive | 117,000 PKR |
| Social Media Graphic Designer | 68,700 PKR |
| Social Media Manager | 109,000 PKR |
| Social Media Marketing Manager | 110,000 PKR |
| Social Media Strategist | 115,000 PKR |
| Special Events Supervisor | 85,100 PKR |
| Technical Typist | 39,400 PKR |
| User Experience UX Designer | 62,900 PKR |
| UX Designer | 55,400 PKR |
| Virtual / Augmented Reality Advertiser | 85,500 PKR |
| Virtual / Augmented Reality Event Producer | 75,300 PKR |
| Virtual / Augmented Reality Showroom Designer | 69,200 PKR |
| Virtual Events Planner | 75,100 PKR |
| Virtual Trade Show Manager | 67,000 PKR |
| Voice Search Optimization Specialist | 91,300 PKR |
| Web Accessibility Designer | 71,600 PKR |
| Web3 Designer | 67,800 PKR |
| Webinar Designer | 75,100 PKR |
Salaries in Advertising / Graphic Design / Events in Karachi range from 39,400 PKR (starting average salary) to 151,000 PKR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.
The median income in the field of Advertising / Graphic Design / Events is 76,800 PKR, implying that half of the workforce in Karachi earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.
Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Karachi earn less than 62,300 PKR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 90,200 PKR, while 25% earn more than that.
Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Karachi. The analysis revealed that roughly 65% of all reported salaries fell within the range of 48,400 PKR to 73,000 PKR. Approximately 20% of salaries were below the 48,400 PKR mark, while 10% ranged from 73,000 PKR to 84,100 PKR. Only 5% of individuals earned a gross salary of 84,100 PKR or higher.


The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.
Generally speaking, employees in Advertising / Graphic Design / Events in Karachi having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?
We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Karachi, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
A Master's degree program or any post-graduate program in Pakistan costs anywhere from 410,000 PKR to 1.2M PKR and lasts approximately two years. That is quite an investment.
Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Pakistan, the average difference between the salary of male and female employees is 7%.
| Male | 79,600 PKR | |
| Female | -7% | 74,200 PKR |
Professionals working in Advertising / Graphic Design / Events in Pakistan are likely to observe a salary increase of approximately 9% every 18 months. The national average annual increment for all professions combined is 8% granted to employees every 19 months.

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

51% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 49% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.
| Received Bonus | 49% | |
| No Bonus | 51% |
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Karachi is 230 PKR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
| City | Average Salary |
| Bahawalpur | 69,400 PKR |
| Faisalabad | 80,600 PKR |
| Gujranwala | 78,000 PKR |
| Hyderabad | 73,400 PKR |
| Islamabad | 72,200 PKR |
| Karachi | 83,500 PKR |
| Lahore | 82,000 PKR |
| Multan | 74,800 PKR |
| Peshawar | 76,500 PKR |
| Quetta | 70,600 PKR |
| Rawalpindi | 79,200 PKR |
| Sargodha | 67,700 PKR |
| Sialkot | 66,300 PKR |
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Pakistan is 12% on average across all career fields.
| Private Sector | 76,500 PKR | |
| Public Sector | +12% | 85,700 PKR |
A good and competitive compensation would range anywhere between 76,800 PKR and 90,200 PKR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for jobs in Advertising / Graphic Design / Events in Karachi ranges from 39,400 PKR to 62,300 PKR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.
© 2026