Marketing Average Salaries in Karachi 2026
How much money does a person working in Marketing make in Karachi?
LOW
46,000
PKR AVERAGE
99,600
PKR HIGH
164,000
PKR
A person working in Marketing in Karachi typically earns around 99,600 PKR. Salaries range from 46,000 PKR (lowest average) to 164,000 PKR (highest average, actual maximum salary is higher).
Salary Variance
The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Karachi exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Marketing | |
| Account Handler | 70,500 PKR |
| Affiliate Manager | 94,200 PKR |
| Affiliate Marketing Manager | 139,000 PKR |
| Affiliate Marketing Specialist | 84,000 PKR |
| Analytics Specialist | 68,500 PKR |
| Assistant Brand Manager | 106,000 PKR |
| Assistant Product Manager | 116,000 PKR |
| Associate Marketing Manager | 110,000 PKR |
| Associate Product Manager | 114,000 PKR |
| Blockchain Marketing Specialist | 102,000 PKR |
| Brand Ambassador | 141,000 PKR |
| Brand Director | 172,000 PKR |
| Brand Executive | 141,000 PKR |
| Brand Manager | 143,000 PKR |
| Business Analytics Specialist | 73,700 PKR |
| Business Channel Manager | 101,000 PKR |
| Business Intelligence Team Leader | 110,000 PKR |
| Campaign Specialist | 90,200 PKR |
| Chief Content Officer | 124,000 PKR |
| Chief Digital Marketing Officer | 151,000 PKR |
| Chief Marketing Officer | 154,000 PKR |
| Chief Product Officer | 152,000 PKR |
| Communications Officer | 49,300 PKR |
| Content Manager | 80,700 PKR |
| Content Marketing Strategist | 97,700 PKR |
| Copy Editer | 61,800 PKR |
| Copy Writer | 57,500 PKR |
| Creative Marketing Lead | 98,000 PKR |
| Creative Writer | 62,500 PKR |
| Digital Marketer | 84,800 PKR |
| Digital Marketing Manager | 117,000 PKR |
| Digital Marketing Specialist | 91,000 PKR |
| Digital Marketing Strategist | 118,000 PKR |
| Digital Media Specialist | 103,000 PKR |
| Director of Marketing | 155,000 PKR |
| Director of Research | 113,000 PKR |
| Email Marketing Specialist | 79,900 PKR |
| eMarketing Manager | 122,000 PKR |
| Event Marketing | 117,000 PKR |
| Experiential Marketing Manager | 144,000 PKR |
| Gamification Marketer | 71,600 PKR |
| Head of Executive Search | 134,000 PKR |
| Internet Marketer | 86,200 PKR |
| Key Affiliate Manager | 115,000 PKR |
| Localization Manager | 105,000 PKR |
| Market Development Executive | 122,000 PKR |
| Market Development Manager | 128,000 PKR |
| Market Research Analyst | 108,000 PKR |
| Market Research Manager | 109,000 PKR |
| Market Segmentation Director | 123,000 PKR |
| Marketing Account Supervisor | 94,200 PKR |
| Marketing Administrator | 77,900 PKR |
| Marketing Advisor | 96,500 PKR |
| Marketing Analyst | 94,200 PKR |
| Marketing and Communications Officer | 58,600 PKR |
| Marketing and Sales Head | 156,000 PKR |
| Marketing Assistant | 53,400 PKR |
| Marketing Associate | 49,900 PKR |
| Marketing Automation Specialist | 97,000 PKR |
| Marketing Communications Manager | 111,000 PKR |
| Marketing Consultant | 120,000 PKR |
| Marketing Coordinator | 48,700 PKR |
| Marketing Data Analyst | 92,000 PKR |
| Marketing Director | 167,000 PKR |
| Marketing Distribution Executive | 120,000 PKR |
| Marketing Executive | 126,000 PKR |
| Marketing Manager | 169,000 PKR |
| Marketing Officer | 53,200 PKR |
| Marketing Segment Manager | 113,000 PKR |
| Marketing Specialist | 75,900 PKR |
| Marketing Supervisor | 95,800 PKR |
| Marketing Vice President | 132,000 PKR |
| Marketing Writer | 58,700 PKR |
| Mobile Marketing Specialist | 107,000 PKR |
| Online Marketing Analyst | 83,700 PKR |
| Online Marketing Manager | 107,000 PKR |
| Optimization Manager | 99,300 PKR |
| Outbound Sales | 71,800 PKR |
| Outreach Coordinator | 65,700 PKR |
| Outreach Specialist | 87,900 PKR |
| Podcast Specialist | 94,500 PKR |
| Product Development | 112,000 PKR |
| Product Manager | 123,000 PKR |
| Product Marketing Engineer | 69,200 PKR |
| Product Marketing Executive | 122,000 PKR |
| Product Marketing Manager | 125,000 PKR |
| Product Researcher | 66,400 PKR |
| Product Strategist | 93,900 PKR |
| Product Strategy Researcher | 90,900 PKR |
| Product Training Specialist | 76,200 PKR |
| Project Manager | 92,000 PKR |
| Publications Coordinator | 58,600 PKR |
| Research Executive | 113,000 PKR |
| Sales and Marketing Assistant | 46,800 PKR |
| Sales and Marketing Coordinator | 51,700 PKR |
| Sales and Marketing Director | 158,000 PKR |
| Sales Director | 150,000 PKR |
| Sales Management Support | 56,300 PKR |
| Sales Manager | 145,000 PKR |
| Search Marketing Strategist | 126,000 PKR |
| Social Media Administrator | 90,700 PKR |
| Social Media Specialist | 85,800 PKR |
| Spaceman Analyst | 46,600 PKR |
| Sponsorship Consultant | 85,800 PKR |
| Team Leader | 94,300 PKR |
| Telemarketer | 47,300 PKR |
| TikTok marketer | 105,000 PKR |
| Trade Marketing Executive | 125,000 PKR |
| Trade Marketing Manager | 123,000 PKR |
| Trade Marketing Professional | 96,500 PKR |
| Trade Marketing Specialist | 67,200 PKR |
| Video Marketing Specialist | 106,000 PKR |
| Web Analytics Manager | 98,700 PKR |
| Web Content Manager | 100,000 PKR |
| Webinar Marketing Specialist | 103,000 PKR |
Marketing Jobs Pay Scale and Salaries in Karachi
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries in Marketing in Karachi range from 46,000 PKR (starting average salary) to 164,000 PKR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.
Median Salary
The median income in the field of Marketing is 95,200 PKR, implying that half of the workforce in Karachi earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.
Percentiles and Salary Scale
Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Karachi earn less than 76,800 PKR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 110,000 PKR, while 25% earn more than that.
Pay Scale Structure
Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Karachi. The analysis revealed that roughly 65% of all reported salaries fell within the range of 57,700 PKR to 84,800 PKR. Approximately 20% of salaries were below the 57,700 PKR mark, while 10% ranged from 84,800 PKR to 97,100 PKR. Only 5% of individuals earned a gross salary of 97,100 PKR or higher.
Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.
Generally speaking, employees in Marketing in Karachi having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?
We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Karachi, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Pakistan costs anywhere from 410,000 PKR to 1.2M PKR and lasts approximately two years. That is quite an investment.
Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.
Salary and Compensation Comparison By Gender / Marketing / Karachi
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Pakistan, the average difference between the salary of male and female employees is 24%.
| Male | 102,000 PKR | |
| Female | -20% | 82,200 PKR |
Average Annual Salary Increment Percentage / Marketing / Karachi
How much are annual salary increments in Karachi for individuals working in Marketing? How often do employees get salary raises?
Professionals working in Marketing in Pakistan are likely to observe a salary increase of approximately 10% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 19 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Marketing / Pakistan
How much and how often are bonuses being awarded?
22% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 78% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 78% | |
| No Bonus | 22% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Hourly Average Wage / Marketing / Karachi
The average hourly wage (pay per hour) in Marketing in Karachi is 570 PKR.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working in Marketing in Karachi is 270 PKR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary Comparison By City
| City | Average Salary |
| Bahawalpur | 82,800 PKR |
| Faisalabad | 96,200 PKR |
| Gujranwala | 93,000 PKR |
| Hyderabad | 87,600 PKR |
| Islamabad | 86,100 PKR |
| Karachi | 99,600 PKR |
| Lahore | 97,900 PKR |
| Multan | 89,300 PKR |
| Peshawar | 91,300 PKR |
| Quetta | 84,200 PKR |
| Rawalpindi | 94,500 PKR |
| Sargodha | 80,800 PKR |
| Sialkot | 79,100 PKR |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Pakistan is 12% on average across all career fields.
| Private Sector | 76,500 PKR | |
| Public Sector | +12% | 85,700 PKR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary in Marketing in Karachi?
A good and competitive compensation would range anywhere between 95,200 PKR and 110,000 PKR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for jobs in Marketing in Karachi ranges from 46,000 PKR to 76,800 PKR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.