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Marketing Average Salaries in Kenya 2026

How much money does a person working in Marketing make in Kenya?


Average Monthly Salary
166,000 KES
( 2M KES yearly)

LOW
76,500
KES AVERAGE
166,000
KES HIGH
273,000
KES
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Kenya typically earns around 166,000 KES. Salaries range from 76,500 KES (lowest average) to 273,000 KES (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Kenya exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler131,000 KES
Affiliate Manager165,000 KES
Affiliate Marketing Manager235,000 KES
Affiliate Marketing Specialist154,000 KES
Analytics Specialist123,000 KES
Assistant Brand Manager173,000 KES
Assistant Product Manager184,000 KES
Associate Marketing Manager202,000 KES
Associate Product Manager193,000 KES
Blockchain Marketing Specialist173,000 KES
Brand Ambassador234,000 KES
Brand Director273,000 KES
Brand Executive243,000 KES
Brand Manager248,000 KES
Business Analytics Specialist124,000 KES
Business Channel Manager171,000 KES
Business Intelligence Team Leader183,000 KES
Campaign Specialist152,000 KES
Chief Content Officer204,000 KES
Chief Digital Marketing Officer252,000 KES
Chief Marketing Officer 286,000 KES
Chief Product Officer234,000 KES
Communications Officer81,100 KES
Content Manager142,000 KES
Content Marketing Strategist158,000 KES
Copy Editer104,000 KES
Copy Writer105,000 KES
Creative Marketing Lead168,000 KES
Creative Writer106,000 KES
Digital Marketer149,000 KES
Digital Marketing Manager208,000 KES
Digital Marketing Specialist143,000 KES
Digital Marketing Strategist 194,000 KES
Digital Media Specialist184,000 KES
Director of Marketing285,000 KES
Director of Research208,000 KES
Email Marketing Specialist144,000 KES
eMarketing Manager218,000 KES
Event Marketing210,000 KES
Experiential Marketing Manager244,000 KES
Gamification Marketer124,000 KES
Head of Executive Search226,000 KES
Internet Marketer137,000 KES
Key Affiliate Manager201,000 KES
Localization Manager178,000 KES
Market Development Executive216,000 KES
Market Development Manager226,000 KES
Market Research Analyst169,000 KES
Market Research Manager185,000 KES
Market Segmentation Director203,000 KES
Marketing Account Supervisor154,000 KES
Marketing Administrator135,000 KES
Marketing Advisor154,000 KES
Marketing Analyst158,000 KES
Marketing and Communications Officer98,500 KES
Marketing and Sales Head284,000 KES
Marketing Assistant87,900 KES
Marketing Associate83,600 KES
Marketing Automation Specialist173,000 KES
Marketing Communications Manager180,000 KES
Marketing Consultant197,000 KES
Marketing Coordinator86,200 KES
Marketing Data Analyst161,000 KES
Marketing Director268,000 KES
Marketing Distribution Executive209,000 KES
Marketing Executive207,000 KES
Marketing Manager273,000 KES
Marketing Officer93,700 KES
Marketing Segment Manager192,000 KES
Marketing Specialist134,000 KES
Marketing Supervisor161,000 KES
Marketing Vice President218,000 KES
Marketing Writer98,700 KES
Mobile Marketing Specialist173,000 KES
Online Marketing Analyst151,000 KES
Online Marketing Manager190,000 KES
Optimization Manager166,000 KES
Outbound Sales125,000 KES
Outreach Coordinator112,000 KES
Outreach Specialist147,000 KES
Podcast Specialist156,000 KES
Product Development194,000 KES
Product Manager225,000 KES
Product Marketing Engineer118,000 KES
Product Marketing Executive205,000 KES
Product Marketing Manager212,000 KES
Product Researcher105,000 KES
Product Strategist158,000 KES
Product Strategy Researcher151,000 KES
Product Training Specialist130,000 KES
Project Manager160,000 KES
Publications Coordinator91,300 KES
Research Executive194,000 KES
Sales and Marketing Assistant87,000 KES
Sales and Marketing Coordinator95,000 KES
Sales and Marketing Director276,000 KES
Sales Director245,000 KES
Sales Management Support96,300 KES
Sales Manager269,000 KES
Search Marketing Strategist228,000 KES
Social Media Administrator141,000 KES
Social Media Specialist153,000 KES
Spaceman Analyst85,100 KES
Sponsorship Consultant142,000 KES
Team Leader163,000 KES
Telemarketer77,400 KES
TikTok marketer172,000 KES
Trade Marketing Executive206,000 KES
Trade Marketing Manager213,000 KES
Trade Marketing Professional170,000 KES
Trade Marketing Specialist120,000 KES
Video Marketing Specialist186,000 KES
Web Analytics Manager165,000 KES
Web Content Manager165,000 KES
Webinar Marketing Specialist173,000 KES

Marketing Jobs Pay Scale and Salaries in Kenya

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.

  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Kenya range from 76,500 KES (starting average salary) to 273,000 KES (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 158,000 KES, implying that half of the workforce in Kenya earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Kenya earn less than 128,000 KES, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 183,000 KES, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Kenya. The analysis revealed that roughly 65% of all reported salaries fell within the range of 95,900 KES to 141,000 KES. Approximately 20% of salaries were below the 95,900 KES mark, while 10% ranged from 141,000 KES to 161,000 KES. Only 5% of individuals earned a gross salary of 161,000 KES or higher.