Marketing Analyst Average Salary in Riyadh 2026
How much money does a person working as Marketing Analyst make in Riyadh?
LOW
9,540
SAR AVERAGE
17,700
SAR HIGH
26,700
SAR
A person working as Marketing Analyst in Riyadh typically earns around 17,700 SAR. Salaries range from 9,540 SAR (lowest) to 26,700 SAR (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Marketing Analyst salaries in Riyadh vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Marketing Analyst Pay Scale and Salaries in Riyadh
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Marketing Analyst in Riyadh range from 9,540 SAR (starting salary) to 26,700 SAR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 15,800 SAR, half of the professionals who work as Marketing Analyst in Riyadh earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Analyst in Riyadh earn less than 13,200 SAR, while 75% earn more. Similarly, the chart shows that 75% earn less than 17,800 SAR while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Analyst in Riyadh compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 10,500 SAR to 14,100 SAR. About 20% of salaries are below the 10,500 SAR mark, while 10% fall within the range of 14,100 SAR to 15,700 SAR. Only 5% of individuals have salaries exceeding 15,700 SAR.
Salary Comparison by Years of Experience / Marketing Analyst / Riyadh
How do experience and age affect pay?
| 0 - 2 Years | 11,100 SAR | |
| 2 - 5 Years | +26% | 14,000 SAR |
| 5 - 10 Years | +32% | 18,500 SAR |
| 10 - 15 Years | +18% | 21,700 SAR |
| 15 - 20 Years | +11% | 24,000 SAR |
| 20+ Years | +6% | 25,600 SAR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Analyst and this is what we found.
Employees with less than two years of experience earn approximately 11,100 SAR.
While someone with an experience level between two and five years is expected to earn 14,000 SAR, 26% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 18,500 SAR, 32% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 21,700 SAR, 18% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 24,000 SAR, 11% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 25,600 SAR, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Marketing Analyst / Riyadh
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Marketing Analyst.
| High School | 13,500 SAR | |
| Certificate or Diploma | +13% | 15,200 SAR |
| Bachelor's Degree | +32% | 20,000 SAR |
| Master's Degree | +24% | 24,800 SAR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Analyst in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 13,500 SAR.
Level 2: Certificate or Diploma
At this level, the average salary becomes 15,200 SAR, 13% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 20,000 SAR, 32% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 24,800 SAR, 24% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Saudi Arabia costs anywhere from 83,800 SAR to 251,000 SAR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Marketing Analyst / Riyadh
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Analyst in Saudi Arabia, the average difference between the salary of male and female employees is 9%.
| Male | 17,500 SAR | |
| Female | -8% | 16,100 SAR |
Average Annual Salary Increment Percentage / Marketing Analyst / Riyadh
How much are annual salary increments in Riyadh for individuals working as Marketing Analyst? How often do employees get salary raises?
Individuals working as Marketing Analyst in Saudi Arabia are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 17 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Marketing Analyst / Saudi Arabia
How much and how often are bonuses being awarded?
44% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 56% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.
| Received Bonus | 56% | |
| No Bonus | 44% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Marketing Analyst / Riyadh
The average hourly wage (pay per hour) for individuals working as Marketing Analyst in Riyadh is 100 SAR.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Marketing Analyst in Riyadh is 55 SAR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing | ||
| Account Handler | 13,700 SAR |  -22% |
| Affiliate Manager | 18,800 SAR |  +6% |
| Affiliate Marketing Manager | 26,300 SAR | +49% |
| Affiliate Marketing Specialist | 16,200 SAR | -8% |
| Analytics Specialist | 13,900 SAR | -21% |
| Assistant Brand Manager | 18,900 SAR | +7% |
| Assistant Product Manager | 21,700 SAR | +23% |
| Associate Marketing Manager | 21,200 SAR | +20% |
| Associate Product Manager | 22,300 SAR | +26% |
| Blockchain Marketing Specialist | 20,000 SAR | +13% |
| Brand Ambassador | 26,300 SAR | +49% |
| Brand Director | 31,200 SAR | +77% |
| Brand Executive | 28,900 SAR | +64% |
| Brand Manager | 27,400 SAR | +55% |
| Business Analytics Specialist | 13,900 SAR | -21% |
| Business Channel Manager | 19,800 SAR | +12% |
| Business Intelligence Team Leader | 20,600 SAR | +17% |
| Campaign Specialist | 18,200 SAR | +3% |
| Chief Content Officer | 22,200 SAR | +26% |
| Chief Digital Marketing Officer | 30,200 SAR | +71% |
| Chief Marketing Officer | 29,900 SAR | +69% |
| Chief Product Officer | 26,900 SAR | +52% |
| Communications Officer | 9,460 SAR | -46% |
| Content Manager | 16,200 SAR | -8% |
| Content Marketing Strategist | 17,900 SAR | +1% |
| Copy Editer | 11,200 SAR | -37% |
| Copy Writer | 11,800 SAR | -33% |
| Creative Marketing Lead | 18,100 SAR | +2% |
| Creative Writer | 11,800 SAR | -33% |
| Digital Marketer | 16,400 SAR | -7% |
| Digital Marketing Manager | 22,900 SAR | +30% |
| Digital Marketing Specialist | 16,300 SAR | -8% |
| Digital Marketing Strategist | 23,400 SAR | +32% |
| Digital Media Specialist | 19,500 SAR | +10% |
| Director of Marketing | 29,900 SAR | +69% |
| Director of Research | 21,800 SAR | +23% |
| Email Marketing Specialist | 15,200 SAR | -14% |
| eMarketing Manager | 24,700 SAR | +40% |
| Event Marketing | 22,200 SAR | +26% |
| Experiential Marketing Manager | 28,100 SAR | +59% |
| Gamification Marketer | 14,200 SAR | -20% |
| Head of Executive Search | 27,100 SAR | +53% |
| Internet Marketer | 15,600 SAR | -12% |
| Key Affiliate Manager | 21,400 SAR | +21% |
| Localization Manager | 21,200 SAR | +20% |
| Market Development Executive | 23,700 SAR | +34% |
| Market Development Manager | 25,000 SAR | +41% |
| Market Research Analyst | 19,300 SAR | +9% |
| Market Research Manager | 22,100 SAR | +25% |
| Market Segmentation Director | 23,600 SAR | +34% |
| Marketing Account Supervisor | 18,600 SAR | +5% |
| Marketing Administrator | 15,500 SAR | -12% |
| Marketing Advisor | 18,200 SAR | +3% |
| Marketing Analyst | 17,700 SAR | +0% |
| Marketing and Communications Officer | 11,000 SAR | -38% |
| Marketing and Sales Head | 29,900 SAR | +69% |
| Marketing Assistant | 10,200 SAR | -42% |
| Marketing Associate | 9,360 SAR | -47% |
| Marketing Automation Specialist | 19,000 SAR | +8% |
| Marketing Communications Manager | 19,800 SAR | +12% |
| Marketing Consultant | 23,000 SAR | +30% |
| Marketing Coordinator | 9,480 SAR | -46% |
| Marketing Data Analyst | 18,400 SAR | +4% |
| Marketing Director | 31,500 SAR | +78% |
| Marketing Distribution Executive | 24,700 SAR | +40% |
| Marketing Executive | 25,000 SAR | +41% |
| Marketing Manager | 29,900 SAR | +69% |
| Marketing Officer | 9,980 SAR | -44% |
| Marketing Segment Manager | 21,400 SAR | +21% |
| Marketing Specialist | 15,200 SAR | -14% |
| Marketing Supervisor | 18,600 SAR | +5% |
| Marketing Vice President | 23,700 SAR | +34% |
| Marketing Writer | 11,800 SAR | -33% |
| Mobile Marketing Specialist | 21,000 SAR | +19% |
| Online Marketing Analyst | 17,100 SAR | -3% |
| Online Marketing Manager | 20,200 SAR | +14% |
| Optimization Manager | 19,900 SAR | +13% |
| Outbound Sales | 13,300 SAR | -25% |
| Outreach Coordinator | 12,500 SAR | -29% |
| Outreach Specialist | 17,100 SAR | -3% |
| Podcast Specialist | 17,000 SAR | -4% |
| Product Development | 20,800 SAR | +18% |
| Product Manager | 23,700 SAR | +34% |
| Product Marketing Engineer | 12,700 SAR | -28% |
| Product Marketing Executive | 23,000 SAR | +30% |
| Product Marketing Manager | 23,600 SAR | +34% |
| Product Researcher | 12,000 SAR | -32% |
| Product Strategist | 17,700 SAR | +0% |
| Product Strategy Researcher | 17,500 SAR | -1% |
| Product Training Specialist | 14,500 SAR | -18% |
| Project Manager | 17,700 SAR | +0% |
| Publications Coordinator | 10,500 SAR | -41% |
| Research Executive | 20,800 SAR | +18% |
| Sales and Marketing Assistant | 9,110 SAR | -48% |
| Sales and Marketing Coordinator | 9,980 SAR | -44% |
| Sales and Marketing Director | 31,500 SAR | +78% |
| Sales Director | 29,700 SAR | +68% |
| Sales Management Support | 10,400 SAR | -41% |
| Sales Manager | 28,200 SAR | +60% |
| Search Marketing Strategist | 25,700 SAR | +45% |
| Social Media Administrator | 16,200 SAR | -8% |
| Social Media Specialist | 16,200 SAR | -8% |
| Spaceman Analyst | 9,590 SAR | -46% |
| Sponsorship Consultant | 15,500 SAR | -12% |
| Team Leader | 17,500 SAR | -1% |
| Telemarketer | 8,730 SAR | -51% |
| TikTok marketer | 20,700 SAR | +17% |
| Trade Marketing Executive | 22,500 SAR | +27% |
| Trade Marketing Manager | 23,600 SAR | +34% |
| Trade Marketing Professional | 18,100 SAR | +2% |
| Trade Marketing Specialist | 13,700 SAR | -22% |
| Video Marketing Specialist | 20,500 SAR | +16% |
| Web Analytics Manager | 18,500 SAR | +5% |
| Web Content Manager | 19,300 SAR | +9% |
| Webinar Marketing Specialist | 18,700 SAR | +6% |
Salary Comparison By City
| City | Average Salary |
| Jeddah | 17,900 SAR |
| Riyadh | 17,700 SAR |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Saudi Arabia is 7% on average across all career fields.
| Private Sector | 16,100 SAR | |
| Public Sector | +7% | 17,300 SAR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Marketing Analyst in Riyadh?
A good and competitive compensation would range anywhere between 15,800 SAR and 17,800 SAR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Marketing Analyst in Riyadh ranges from 9,540 SAR to 13,200 SAR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.