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Sales Retail and Wholesale Average Salaries in Seoul 2026

How much money does a person working in Sales Retail and Wholesale make in Seoul?


Average Monthly Salary
4.8M KRW
( 58M KRW yearly)

LOW
1.6M
KRW
AVERAGE
4.8M
KRW
HIGH
9.4M
KRW
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Seoul typically earns around 4.8M KRW. Salaries range from 1.6M KRW (lowest average) to 9.4M KRW (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Seoul exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager4.9M KRW
Account Officer2.7M KRW
Area Manager5.6M KRW
Area Sales Director8.7M KRW
Area Sales Manager7.5M KRW
Assisstant Store Supervisor3M KRW
Assistant Department Manager3.5M KRW
Assistant Retail Store Manager3.9M KRW
Branch Manager5.5M KRW
Branch Supervisor4.3M KRW
Cashier1.7M KRW
Cashier Manager3.6M KRW
Commercial Sales Manager6.8M KRW
Conversion Rate Optimization Specialist5.9M KRW
Corporate Sales Manager6.5M KRW
Data-driven Sales Analyst4.9M KRW
Depot Manager4.9M KRW
Depot Supervisor4.7M KRW
Deputy Sales Manager5.2M KRW
Direct-to-Consumer Sales Executive6.2M KRW
Director of Sales8.3M KRW
Distribution Director5.7M KRW
District Leader4.2M KRW
District Manager5.6M KRW
District Sales Manager5.6M KRW
E-commerce Consultant5.2M KRW
External Sales Account Manager4.9M KRW
Field Sales Representative3.4M KRW
Furniture Sales Associate2.4M KRW
Global Wholesale Manager9.9M KRW
Head Cashier3.4M KRW
Head of Direct Sales6.4M KRW
Head of Retail6.2M KRW
Head Teller3.5M KRW
Inside Sales2.7M KRW
Inside Sales Account Manager4.5M KRW
Inside Sales Engineer3.2M KRW
Inside Sales Executive4.9M KRW
Inside Sales Representative2.9M KRW
Internal Sales Manager5.3M KRW
Inventory Manager4.9M KRW
Key Account Manager5.2M KRW
Medical Device Sales4M KRW
Medical Device Sales Representative4.2M KRW
Merchandiser3.3M KRW
Mobile App Sales Representative4.1M KRW
National Account Manager6.7M KRW
National Customer Solution Specialist6.1M KRW
National Sales Manager9M KRW
Omni-Channel Sales Coordinator4.2M KRW
Online Crafts Merchant3.8M KRW
Online Marketplace Manager5.7M KRW
Outside Sales Representative3.5M KRW
Parts Salesperson2.9M KRW
Personalization Strategist5.3M KRW
Project Development Manager5.7M KRW
Project Manager5.9M KRW
Project Sales Executive5.5M KRW
Purchasing and Sales Executive8.3M KRW
Quotation Engineer2.7M KRW
Regional Sales Director9.1M KRW
Regional Sales Manager9.2M KRW
Relationship Manager6.2M KRW
Retail Merchandiser2.2M KRW
Retail Operations Manager5.4M KRW
Retail Sales Associate3.8M KRW
Retail Sales Representative3.2M KRW
Retail Salesperson2.8M KRW
Retail Store Manager5.3M KRW
Retail Store Sales Person2.8M KRW
Revenue Manager5.3M KRW
Sales Account Manager5.8M KRW
Sales Admin Executive6.8M KRW
Sales Administration Manager6.4M KRW
Sales Analyst5.2M KRW
Sales Assistant2.2M KRW
Sales Associate2.8M KRW
Sales Consultant3.9M KRW
Sales Coordinator2.9M KRW
Sales Development Representative3.5M KRW
Sales Director8.3M KRW
Sales Engineer3.3M KRW
Sales Executive5.6M KRW
Sales Manager7.5M KRW
Sales Officer2.8M KRW
Sales Planner4.5M KRW
Sales Planning Analyst4.9M KRW
Sales Representative2.9M KRW
Sales Service Associate2.8M KRW
Sales Specialist4.4M KRW
Sales Supervisor4.4M KRW
Sales Support2.1M KRW
Sales Support Manager4.8M KRW
Sales Team Leader4.5M KRW
Sales Trainer5.1M KRW
Securities Sales Agent4.8M KRW
Shipper / Receiver2.2M KRW
Shop Manager5M KRW
Social Media Sales Manager6M KRW
Store Development Administrator3.4M KRW
Store Manager5.5M KRW
Subscription Box Curator5M KRW
Supply Chain Sustainability Manager5.5M KRW
Territory Sales Manager7.3M KRW
Territory Sales Representative4.2M KRW
Trade Marketing Officer5M KRW
Treasury Officer4.4M KRW
Vice President Sales7M KRW
Visual Merchandiser2.6M KRW
Voice Commerce Specialist4.5M KRW
Wholesale Data Analyst5.2M KRW
Wholesale Inventory Manager6.1M KRW
Wholesale Marketing Manager6.1M KRW
Wholesale Operations Manager7.1M KRW
Wholesale Sales Representative4.6M KRW

Sales Retail and Wholesale Jobs Pay Scale and Salaries in Seoul

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Seoul range from 1.6M KRW (starting average salary) to 9.4M KRW (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 4.3M KRW, implying that half of the workforce in Seoul earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Seoul earn less than 3.2M KRW, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 5.2M KRW, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Seoul. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2.2M KRW to 3.9M KRW. Approximately 20% of salaries were below the 2.2M KRW mark, while 10% ranged from 3.9M KRW to 4.6M KRW. Only 5% of individuals earned a gross salary of 4.6M KRW or higher.


Median and salary distribution Seoul Sales Retail and Wholesale

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level

The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Seoul having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Seoul, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Korea (South) costs anywhere from 20M KRW to 59M KRW and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Seoul

Salary comparison by gender Seoul Sales Retail and Wholesale

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Korea (South), the average difference between the salary of male and female employees is 8%.

Male
4.5M KRW
Female-7%
4.1M KRW
Percentage increase and decrease are relative to the previous value

Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Seoul

How much are annual salary increments in Seoul for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Korea (South) are likely to observe a salary increase of approximately 11% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate Seoul Sales Retail and Wholesale

The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Korea (South) is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment

Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Korea (South)

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Seoul Sales Retail and Wholesale

18% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
82%
No Bonus
18%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Seoul


27,900 KRW per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Seoul is 27,900 KRW.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Seoul is 9,360 KRW. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Bucheon4M KRW
Busan4.8M KRW
Daegu4.6M KRW
Daejeon4.5M KRW
Goyang4.2M KRW
Gwangju4.4M KRW
Incheon4.7M KRW
Seongnam4.1M KRW
Seoul4.8M KRW
Suweon4.3M KRW
Ulsan4.3M KRW

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Korea (South) is 6% on average across all career fields.

Private Sector
3.8M KRW
Public Sector+6%
4M KRW
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Seoul?

A good and competitive compensation would range anywhere between 4.3M KRW and 5.2M KRW. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Seoul ranges from 1.6M KRW to 3.2M KRW. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.

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