Advertising / Graphic Design / Events Average Salaries in Shanghai 2026
How much money does a person working in Advertising / Graphic Design / Events make in Shanghai?
LOW
14,200
CNY AVERAGE
30,000
CNY HIGH
54,300
CNY
A person working in Advertising / Graphic Design / Events in Shanghai typically earns around 30,000 CNY. Salaries range from 14,200 CNY (lowest average) to 54,300 CNY (highest average, actual maximum salary is higher).
Salary Variance
The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Shanghai exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.
Salaries for specific jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events | |
| Advertisement Fraud Analyst | 33,000 CNY |
| Advertising Account Executive | 38,400 CNY |
| Advertising Account Manager | 40,600 CNY |
| Advertising Account Planner | 19,500 CNY |
| Advertising and Promotions Manager | 56,400 CNY |
| Advertising Coordinator | 26,900 CNY |
| Advertising Data Analyst | 33,800 CNY |
| Advertising Manager | 54,500 CNY |
| Advertising Operations Manager | 54,100 CNY |
| Advertising Sales Director | 58,700 CNY |
| Advertising Strategic Planner | 35,400 CNY |
| Advertising Team Leader | 31,700 CNY |
| Animation Director | 42,600 CNY |
| Animator | 24,500 CNY |
| Art Director | 33,800 CNY |
| Art Manager | 33,900 CNY |
| Artificial Intelligence Advertising Analyst | 37,300 CNY |
| Artist | 28,300 CNY |
| Artworker | 19,100 CNY |
| Assistant Art Director | 26,700 CNY |
| Audio and Video Equipment Technician | 18,700 CNY |
| Audio Engineer | 24,100 CNY |
| Audiosual Technician | 20,100 CNY |
| Branding Consultant | 44,300 CNY |
| Broadcast Administrator | 36,200 CNY |
| Catering Sales | 22,000 CNY |
| Catering Trainer | 25,600 CNY |
| Color Consultant | 21,600 CNY |
| Commercial and Industrial Designer | 19,600 CNY |
| Conference Organiser | 24,500 CNY |
| Content and Media Production Lead | 38,500 CNY |
| CopyWriter | 23,300 CNY |
| Creative Content Strategist | 38,700 CNY |
| Creative Designer | 23,800 CNY |
| Creative Director | 34,300 CNY |
| Creative Technologist | 38,800 CNY |
| Crowd Management Specialist | 32,500 CNY |
| Design Strategist | 32,800 CNY |
| Designer | 19,300 CNY |
| Desktop Publisher | 16,000 CNY |
| Digital Campaign Manager | 35,700 CNY |
| Digital Media Manager | 42,100 CNY |
| Digital Media Strategist | 41,600 CNY |
| Director of Events | 56,100 CNY |
| Director of Graphic Design | 29,700 CNY |
| Director of Social Media Marketing | 43,200 CNY |
| Event Experience Designer | 36,600 CNY |
| Event Security Specialist | 31,700 CNY |
| Event Technology Consultant | 32,700 CNY |
| Event Technology Integration Specialist | 30,800 CNY |
| Events and Promotions Manager | 50,900 CNY |
| Events Director | 54,900 CNY |
| Exhibit Designer | 27,100 CNY |
| Exhibit Display Coordinator | 24,100 CNY |
| Exhibit Display Manager | 32,200 CNY |
| Experiential Designer | 32,200 CNY |
| Finisher | 16,500 CNY |
| Gamification Specialist | 35,600 CNY |
| Graphic Artist | 21,700 CNY |
| Graphic Design Specialist | 24,400 CNY |
| Graphic Designer | 19,900 CNY |
| Graphics Artist | 21,700 CNY |
| Graphics Design Supervisor | 29,000 CNY |
| Group Creative Director | 36,700 CNY |
| Imagery Analyst | 19,400 CNY |
| Imaging Technologist | 19,400 CNY |
| Immersive Storyteller | 27,800 CNY |
| Interaction Designer | 16,200 CNY |
| Lead Generation Specialist | 39,800 CNY |
| Media Analyst | 27,400 CNY |
| Media Executive | 35,700 CNY |
| Media Planner | 26,200 CNY |
| Media Production Coordinator | 24,000 CNY |
| Media Production Manager | 43,300 CNY |
| Media Project Manager | 44,400 CNY |
| Media Relations Representative | 36,400 CNY |
| Media Sales Executive | 44,700 CNY |
| Meeting and Event Planner | 24,600 CNY |
| Mobile Advertising Specialist | 40,100 CNY |
| Motion Graphic Artist | 26,900 CNY |
| Motion Graphics Designer | 27,000 CNY |
| Multimedia Artist | 21,500 CNY |
| Multimedia Specialist | 19,400 CNY |
| NFT Designer | 24,500 CNY |
| NFT Specialist | 26,400 CNY |
| Photographer | 17,600 CNY |
| PPC Campaign Manager | 34,800 CNY |
| Print Production Manager | 34,900 CNY |
| Product and Brand Manager | 50,300 CNY |
| Sales Promotion Manager | 50,100 CNY |
| Search Engine Optimization Specialist (SEO) | 22,100 CNY |
| Sketch Artist | 23,000 CNY |
| Social Media Event Strategist | 28,500 CNY |
| Social Media Executive | 43,600 CNY |
| Social Media Graphic Designer | 24,700 CNY |
| Social Media Manager | 43,600 CNY |
| Social Media Marketing Manager | 41,900 CNY |
| Social Media Strategist | 43,800 CNY |
| Special Events Supervisor | 31,100 CNY |
| Technical Typist | 14,200 CNY |
| User Experience UX Designer | 21,900 CNY |
| UX Designer | 19,200 CNY |
| Virtual / Augmented Reality Advertiser | 32,700 CNY |
| Virtual / Augmented Reality Event Producer | 27,900 CNY |
| Virtual / Augmented Reality Showroom Designer | 24,700 CNY |
| Virtual Events Planner | 27,300 CNY |
| Virtual Trade Show Manager | 25,400 CNY |
| Voice Search Optimization Specialist | 33,600 CNY |
| Web Accessibility Designer | 27,400 CNY |
| Web3 Designer | 26,500 CNY |
| Webinar Designer | 28,600 CNY |
Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in Shanghai
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries in Advertising / Graphic Design / Events in Shanghai range from 14,200 CNY (starting average salary) to 54,300 CNY (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.
Median Salary
The median income in the field of Advertising / Graphic Design / Events is 27,300 CNY, implying that half of the workforce in Shanghai earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.
Percentiles and Salary Scale
Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Shanghai earn less than 22,100 CNY, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 32,100 CNY, while 25% earn more than that.
Pay Scale Structure
Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Shanghai. The analysis revealed that roughly 65% of all reported salaries fell within the range of 17,200 CNY to 25,900 CNY. Approximately 20% of salaries were below the 17,200 CNY mark, while 10% ranged from 25,900 CNY to 29,900 CNY. Only 5% of individuals earned a gross salary of 29,900 CNY or higher.
Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.
Generally speaking, employees in Advertising / Graphic Design / Events in Shanghai having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?
We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Shanghai, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in China costs anywhere from 147,000 CNY to 441,000 CNY and lasts approximately two years. That is quite an investment.
Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.
Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / Shanghai
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in China, the average difference between the salary of male and female employees is 10%.
| Male | 28,700 CNY | |
| Female | -9% | 26,100 CNY |
Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / Shanghai
How much are annual salary increments in Shanghai for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?
Professionals working in Advertising / Graphic Design / Events in China are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Advertising / Graphic Design / Events / China
How much and how often are bonuses being awarded?
49% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 51% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 3% to 5% of their annual salary.
| Received Bonus | 51% | |
| No Bonus | 49% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Hourly Average Wage / Advertising / Graphic Design / Events / Shanghai
The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in Shanghai is 170 CNY.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Shanghai is 82 CNY. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary Comparison By City
| City | Average Salary |
| Shanghai | 30,000 CNY |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in China is 6% on average across all career fields.
| Private Sector | 28,600 CNY | |
| Public Sector | +6% | 30,300 CNY |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in Shanghai?
A good and competitive compensation would range anywhere between 27,300 CNY and 32,100 CNY. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for jobs in Advertising / Graphic Design / Events in Shanghai ranges from 14,200 CNY to 22,100 CNY. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.