BROWSE SALARIES
Browse Salaries

Marketing Average Salaries in Utah 2026

How much money does a person working in Marketing make in Utah?


Average Yearly Salary
101,000 USD
( 8,390 USD monthly)

LOW
46,500
USD
AVERAGE
101,000
USD
HIGH
166,000
USD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Utah typically earns around 101,000 USD. Salaries range from 46,500 USD (lowest average) to 166,000 USD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Utah exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler79,700 USD
Affiliate Manager100,000 USD
Affiliate Marketing Manager143,000 USD
Affiliate Marketing Specialist93,800 USD
Analytics Specialist74,700 USD
Assistant Brand Manager105,000 USD
Assistant Product Manager112,000 USD
Associate Marketing Manager123,000 USD
Associate Product Manager117,000 USD
Blockchain Marketing Specialist105,000 USD
Brand Ambassador142,000 USD
Brand Director166,000 USD
Brand Executive148,000 USD
Brand Manager151,000 USD
Business Analytics Specialist75,700 USD
Business Channel Manager104,000 USD
Business Intelligence Team Leader111,000 USD
Campaign Specialist92,300 USD
Chief Content Officer124,000 USD
Chief Digital Marketing Officer153,000 USD
Chief Marketing Officer 174,000 USD
Chief Product Officer142,000 USD
Communications Officer49,300 USD
Content Manager86,400 USD
Content Marketing Strategist95,900 USD
Copy Editer63,100 USD
Copy Writer63,800 USD
Creative Marketing Lead102,000 USD
Creative Writer64,300 USD
Digital Marketer90,600 USD
Digital Marketing Manager127,000 USD
Digital Marketing Specialist86,700 USD
Digital Marketing Strategist 118,000 USD
Digital Media Specialist112,000 USD
Director of Marketing173,000 USD
Director of Research126,000 USD
Email Marketing Specialist87,500 USD
eMarketing Manager132,000 USD
Event Marketing128,000 USD
Experiential Marketing Manager148,000 USD
Gamification Marketer75,200 USD
Head of Executive Search138,000 USD
Internet Marketer83,100 USD
Key Affiliate Manager122,000 USD
Localization Manager108,000 USD
Market Development Executive131,000 USD
Market Development Manager137,000 USD
Market Research Analyst103,000 USD
Market Research Manager113,000 USD
Market Segmentation Director124,000 USD
Marketing Account Supervisor93,500 USD
Marketing Administrator82,300 USD
Marketing Advisor93,800 USD
Marketing Analyst96,000 USD
Marketing and Communications Officer59,900 USD
Marketing and Sales Head173,000 USD
Marketing Assistant53,400 USD
Marketing Associate50,800 USD
Marketing Automation Specialist105,000 USD
Marketing Communications Manager110,000 USD
Marketing Consultant120,000 USD
Marketing Coordinator52,400 USD
Marketing Data Analyst97,800 USD
Marketing Director163,000 USD
Marketing Distribution Executive127,000 USD
Marketing Executive126,000 USD
Marketing Manager166,000 USD
Marketing Officer57,000 USD
Marketing Segment Manager117,000 USD
Marketing Specialist81,200 USD
Marketing Supervisor97,600 USD
Marketing Vice President132,000 USD
Marketing Writer60,000 USD
Mobile Marketing Specialist105,000 USD
Online Marketing Analyst91,700 USD
Online Marketing Manager115,000 USD
Optimization Manager101,000 USD
Outbound Sales75,900 USD
Outreach Coordinator68,100 USD
Outreach Specialist89,600 USD
Podcast Specialist94,800 USD
Product Development118,000 USD
Product Manager137,000 USD
Product Marketing Engineer71,900 USD
Product Marketing Executive125,000 USD
Product Marketing Manager129,000 USD
Product Researcher63,700 USD
Product Strategist96,200 USD
Product Strategy Researcher91,500 USD
Product Training Specialist79,100 USD
Project Manager97,100 USD
Publications Coordinator55,500 USD
Research Executive118,000 USD
Sales and Marketing Assistant52,900 USD
Sales and Marketing Coordinator57,700 USD
Sales and Marketing Director168,000 USD
Sales Director149,000 USD
Sales Management Support58,500 USD
Sales Manager163,000 USD
Search Marketing Strategist138,000 USD
Social Media Administrator85,900 USD
Social Media Specialist92,900 USD
Spaceman Analyst51,700 USD
Sponsorship Consultant86,600 USD
Team Leader99,100 USD
Telemarketer47,000 USD
TikTok marketer104,000 USD
Trade Marketing Executive125,000 USD
Trade Marketing Manager130,000 USD
Trade Marketing Professional103,000 USD
Trade Marketing Specialist73,200 USD
Video Marketing Specialist113,000 USD
Web Analytics Manager100,000 USD
Web Content Manager100,000 USD
Webinar Marketing Specialist105,000 USD

Marketing Jobs Pay Scale and Salaries in Utah

Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Utah range from 46,500 USD (starting average salary) to 166,000 USD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 96,200 USD, implying that half of the workforce in Utah earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Utah earn less than 77,600 USD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 111,000 USD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Utah. The analysis revealed that roughly 65% of all reported salaries fell within the range of 58,300 USD to 85,700 USD. Approximately 20% of salaries were below the 58,300 USD mark, while 10% ranged from 85,700 USD to 98,100 USD. Only 5% of individuals earned a gross salary of 98,100 USD or higher.


Median and salary distribution Utah Marketing

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level

The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Utah having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
“ On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark. ”
* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Utah, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United States costs anywhere from 39,600 USD to 119,000 USD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.

Salary and Compensation Comparison By Gender / Marketing / Utah

Salary comparison by gender Utah Marketing

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in United States, the average difference between the salary of male and female employees is 6%.

Male
110,000 USD
Female-6%
104,000 USD
Percentage increase and decrease are relative to the previous value

Average Annual Salary Increment Percentage / Marketing / Utah

How much are annual salary increments in Utah for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in United States are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Utah Marketing

The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

“The average salary increase in one year (12 months) in United States is 6%.”

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment

Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / United States

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Utah Marketing

17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

“Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.”

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Utah


48 USD per hour

The average hourly wage (pay per hour) in Marketing in Utah is 48 USD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Utah is 22 USD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United States is 5% on average across all career fields.

Private Sector
92,800 USD
Public Sector+5%
97,500 USD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Utah?

A good and competitive compensation would range anywhere between 96,200 USD and 111,000 USD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Utah ranges from 46,500 USD to 77,600 USD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.

SALARIES

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