Sales Manager Average Salary in Vietnam 2026
How much money does a person working as Sales Manager make in Vietnam?
LOW
15M
VND AVERAGE
30M
VND HIGH
48M
VND
A person working as Sales Manager in Vietnam typically earns around 30M VND. Salaries range from 15M VND (lowest) to 48M VND (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Sales Manager salaries in Vietnam vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Sales Manager Pay Scale and Salaries in Vietnam
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Sales Manager in Vietnam range from 15M VND (starting salary) to 48M VND (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 29M VND, half of the professionals who work as Sales Manager in Vietnam earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Manager in Vietnam earn less than 23M VND, while 75% earn more. Similarly, the chart shows that 75% earn less than 33M VND while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Manager in Vietnam compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 18M VND to 25M VND. About 20% of salaries are below the 18M VND mark, while 10% fall within the range of 25M VND to 28M VND. Only 5% of individuals have salaries exceeding 28M VND.
Salary Comparison by Years of Experience / Sales Manager / Vietnam
How do experience and age affect pay?
| 0 - 2 Years | 17M VND | |
| 2 - 5 Years | +42% | 24M VND |
| 5 - 10 Years | +31% | 32M VND |
| 10 - 15 Years | +23% | 39M VND |
| 15 - 20 Years | +6% | 42M VND |
| 20+ Years | +10% | 45M VND |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Manager and this is what we found.
Employees with less than two years of experience earn approximately 17M VND.
While someone with an experience level between two and five years is expected to earn 24M VND, 42% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 32M VND, 31% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 39M VND, 23% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 42M VND, 6% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 45M VND, 10% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Sales Manager / Vietnam
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Sales Manager.
| High School | 21M VND | |
| Certificate or Diploma | +16% | 25M VND |
| Bachelor's Degree | +46% | 36M VND |
| Master's Degree | +23% | 44M VND |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 21M VND.
Level 2: Certificate or Diploma
At this level, the average salary becomes 25M VND, 16% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 36M VND, 46% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 44M VND, 23% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Vietnam costs anywhere from 86M VND to 259M VND and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Sales Manager / Vietnam
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Manager in Vietnam, the average difference between the salary of male and female employees is 8%.
| Male | 32M VND | |
| Female | -7% | 30M VND |
Average Annual Salary Increment Percentage / Sales Manager / Vietnam
How much are annual salary increments in Vietnam for individuals working as Sales Manager? How often do employees get salary raises?
Individuals working as Sales Manager in Vietnam are likely to observe a salary increase of approximately 13% every 18 months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Sales Manager / Vietnam
How much and how often are bonuses being awarded?
17% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 83% | |
| No Bonus | 17% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Sales Manager / Vietnam
The average hourly wage (pay per hour) for individuals working as Sales Manager in Vietnam is 175,000 VND.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Sales Manager in Vietnam is 83,900 VND. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Sales Retail and Wholesale | ||
| Account Manager | 19M VND |  -100% |
| Account Officer | 11M VND | -100% |
| Area Manager | 22M VND | -100% |
| Area Sales Director | 35M VND |  +100% |
| Area Sales Manager | 28M VND | -100% |
| Assisstant Store Supervisor | 12M VND | -100% |
| Assistant Department Manager | 13M VND | -100% |
| Assistant Retail Store Manager | 15M VND | -100% |
| Branch Manager | 22M VND | -100% |
| Branch Supervisor | 18M VND | -100% |
| Cashier | 6.7M VND | +100% |
| Cashier Manager | 15M VND | -100% |
| Commercial Sales Manager | 29M VND | -100% |
| Conversion Rate Optimization Specialist | 22M VND | -100% |
| Corporate Sales Manager | 25M VND | -100% |
| Data-driven Sales Analyst | 19M VND | -100% |
| Depot Manager | 20M VND | -100% |
| Depot Supervisor | 18M VND | -100% |
| Deputy Sales Manager | 20M VND | -100% |
| Direct-to-Consumer Sales Executive | 25M VND | -100% |
| Director of Sales | 35M VND | +100% |
| Distribution Director | 25M VND | -100% |
| District Leader | 18M VND | -100% |
| District Manager | 22M VND | -100% |
| District Sales Manager | 22M VND | -100% |
| E-commerce Consultant | 21M VND | -100% |
| External Sales Account Manager | 20M VND | -100% |
| Field Sales Representative | 14M VND | -100% |
| Furniture Sales Associate | 9.8M VND | +100% |
| Global Wholesale Manager | 38M VND | +100% |
| Head Cashier | 14M VND | -100% |
| Head of Direct Sales | 27M VND | -100% |
| Head of Retail | 26M VND | -100% |
| Head Teller | 14M VND | -100% |
| Inside Sales | 11M VND | -100% |
| Inside Sales Account Manager | 16M VND | -100% |
| Inside Sales Engineer | 12M VND | -100% |
| Inside Sales Executive | 18M VND | -100% |
| Inside Sales Representative | 12M VND | -100% |
| Internal Sales Manager | 21M VND | -100% |
| Inventory Manager | 19M VND | -100% |
| Key Account Manager | 20M VND | -100% |
| Medical Device Sales | 16M VND | -100% |
| Medical Device Sales Representative | 15M VND | -100% |
| Merchandiser | 14M VND | -100% |
| Mobile App Sales Representative | 17M VND | -100% |
| National Account Manager | 28M VND | -100% |
| National Customer Solution Specialist | 24M VND | -100% |
| National Sales Manager | 36M VND | +100% |
| Omni-Channel Sales Coordinator | 17M VND | -100% |
| Online Crafts Merchant | 15M VND | -100% |
| Online Marketplace Manager | 21M VND | -100% |
| Outside Sales Representative | 13M VND | -100% |
| Parts Salesperson | 11M VND | -100% |
| Personalization Strategist | 21M VND | -100% |
| Project Development Manager | 21M VND | -100% |
| Project Manager | 22M VND | -100% |
| Project Sales Executive | 22M VND | -100% |
| Purchasing and Sales Executive | 30M VND | +100% |
| Quotation Engineer | 11M VND | -100% |
| Regional Sales Director | 38M VND | +100% |
| Regional Sales Manager | 35M VND | +100% |
| Relationship Manager | 23M VND | -100% |
| Retail Merchandiser | 8.4M VND | +100% |
| Retail Operations Manager | 21M VND | -100% |
| Retail Sales Associate | 16M VND | -100% |
| Retail Sales Representative | 12M VND | -100% |
| Retail Salesperson | 12M VND | -100% |
| Retail Store Manager | 21M VND | -100% |
| Retail Store Sales Person | 11M VND | -100% |
| Revenue Manager | 21M VND | -100% |
| Sales Account Manager | 25M VND | -100% |
| Sales Admin Executive | 28M VND | -100% |
| Sales Administration Manager | 27M VND | -100% |
| Sales Analyst | 20M VND | -100% |
| Sales Assistant | 8.7M VND | +100% |
| Sales Associate | 11M VND | -100% |
| Sales Consultant | 16M VND | -100% |
| Sales Coordinator | 12M VND | -100% |
| Sales Development Representative | 14M VND | -100% |
| Sales Director | 35M VND | +100% |
| Sales Engineer | 13M VND | -100% |
| Sales Executive | 22M VND | -100% |
| Sales Manager | 30M VND | +100% |
| Sales Officer | 12M VND | -100% |
| Sales Planner | 19M VND | -100% |
| Sales Planning Analyst | 19M VND | -100% |
| Sales Representative | 11M VND | -100% |
| Sales Service Associate | 11M VND | -100% |
| Sales Specialist | 17M VND | -100% |
| Sales Supervisor | 18M VND | -100% |
| Sales Support | 8.1M VND | +100% |
| Sales Support Manager | 18M VND | -100% |
| Sales Team Leader | 18M VND | -100% |
| Sales Trainer | 20M VND | -100% |
| Securities Sales Agent | 19M VND | -100% |
| Shipper / Receiver | 8.6M VND | +100% |
| Shop Manager | 20M VND | -100% |
| Social Media Sales Manager | 25M VND | -100% |
| Store Development Administrator | 14M VND | -100% |
| Store Manager | 22M VND | -100% |
| Subscription Box Curator | 20M VND | -100% |
| Supply Chain Sustainability Manager | 22M VND | -100% |
| Territory Sales Manager | 28M VND | -100% |
| Territory Sales Representative | 16M VND | -100% |
| Trade Marketing Officer | 19M VND | -100% |
| Treasury Officer | 18M VND | -100% |
| Vice President Sales | 26M VND | -100% |
| Visual Merchandiser | 10M VND | -100% |
| Voice Commerce Specialist | 17M VND | -100% |
| Wholesale Data Analyst | 19M VND | -100% |
| Wholesale Inventory Manager | 23M VND | -100% |
| Wholesale Marketing Manager | 25M VND | -100% |
| Wholesale Operations Manager | 27M VND | -100% |
| Wholesale Sales Representative | 17M VND | -100% |
Salary Comparison By City
| City | Average Salary |
| Da Nang | 30M VND |
| Ha Noi | 31M VND |
| Hai Phong | 26M VND |
| Thanh Pho Ho Chi Minh | 33M VND |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Vietnam is 8% on average across all career fields.
| Private Sector | 17M VND | |
| Public Sector | +8% | 18M VND |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Sales Manager in Vietnam?
A good and competitive compensation would range anywhere between 29M VND and 33M VND. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Sales Manager in Vietnam ranges from 15M VND to 23M VND. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.