Sales Director Average Salary in Ha Noi 2026
How much money does a person working as Sales Director make in Ha Noi?
LOW
14M
VND AVERAGE
31M
VND HIGH
48M
VND
A person working as Sales Director in Ha Noi typically earns around 31M VND. Salaries range from 14M VND (lowest) to 48M VND (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Sales Director salaries in Ha Noi vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Sales Director Pay Scale and Salaries in Ha Noi
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Sales Director in Ha Noi range from 14M VND (starting salary) to 48M VND (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 29M VND, half of the professionals who work as Sales Director in Ha Noi earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Director in Ha Noi earn less than 23M VND, while 75% earn more. Similarly, the chart shows that 75% earn less than 33M VND while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Director in Ha Noi compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 18M VND to 25M VND. About 20% of salaries are below the 18M VND mark, while 10% fall within the range of 25M VND to 29M VND. Only 5% of individuals have salaries exceeding 29M VND.
Salary Comparison by Years of Experience / Sales Director / Ha Noi
How do experience and age affect pay?
| 0 - 2 Years | 17M VND | |
| 2 - 5 Years | +38% | 23M VND |
| 5 - 10 Years | +42% | 33M VND |
| 10 - 15 Years | +22% | 40M VND |
| 15 - 20 Years | +6% | 42M VND |
| 20+ Years | +9% | 46M VND |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Director and this is what we found.
Employees with less than two years of experience earn approximately 17M VND.
While someone with an experience level between two and five years is expected to earn 23M VND, 38% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 33M VND, 42% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 40M VND, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 42M VND, 6% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 46M VND, 9% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Sales Director / Ha Noi
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Sales Director.
| Certificate or Diploma | 20M VND | |
| Bachelor's Degree | +58% | 31M VND |
| Master's Degree | +39% | 44M VND |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Director in order to make a comparison.
Level 1: Certificate or Diploma
Employees at this education level have an average salary of 20M VND.
Level 2: Bachelor's Degree
At this level, the average salary becomes 31M VND, 58% more than the previous level.
Level 3: Master's Degree
At this level, the average salary becomes 44M VND, 39% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Vietnam costs anywhere from 86M VND to 259M VND and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Sales Director / Ha Noi
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Director in Vietnam, the average difference between the salary of male and female employees is 11%.
| Male | 32M VND | |
| Female | -10% | 29M VND |
Average Annual Salary Increment Percentage / Sales Director / Ha Noi
How much are annual salary increments in Ha Noi for individuals working as Sales Director? How often do employees get salary raises?
Individuals working as Sales Director in Vietnam are likely to observe a salary increase of approximately 14% every 18 months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.
Vietnam / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Sales Director / Vietnam
How much and how often are bonuses being awarded?
16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 84% | |
| No Bonus | 16% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Sales Director / Ha Noi
The average hourly wage (pay per hour) for individuals working as Sales Director in Ha Noi is 176,000 VND.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Sales Director in Ha Noi is 82,800 VND. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing | ||
| Account Handler | 15M VND |  -100% |
| Affiliate Manager | 20M VND | -100% |
| Affiliate Marketing Manager | 26M VND | -100% |
| Affiliate Marketing Specialist | 18M VND | -100% |
| Analytics Specialist | 15M VND | -100% |
| Assistant Brand Manager | 21M VND | -100% |
| Assistant Product Manager | 23M VND | -100% |
| Associate Marketing Manager | 24M VND | -100% |
| Associate Product Manager | 22M VND | -100% |
| Blockchain Marketing Specialist | 22M VND | -100% |
| Brand Ambassador | 28M VND | -100% |
| Brand Director | 34M VND |  +100% |
| Brand Executive | 29M VND | -100% |
| Brand Manager | 31M VND | +100% |
| Business Analytics Specialist | 14M VND | -100% |
| Business Channel Manager | 21M VND | -100% |
| Business Intelligence Team Leader | 22M VND | -100% |
| Campaign Specialist | 18M VND | -100% |
| Chief Content Officer | 23M VND | -100% |
| Chief Digital Marketing Officer | 31M VND | +100% |
| Chief Marketing Officer | 32M VND | +100% |
| Chief Product Officer | 30M VND | +100% |
| Communications Officer | 9.4M VND | +100% |
| Content Manager | 17M VND | -100% |
| Content Marketing Strategist | 20M VND | -100% |
| Copy Editer | 12M VND | -100% |
| Copy Writer | 12M VND | -100% |
| Creative Marketing Lead | 20M VND | -100% |
| Creative Writer | 12M VND | -100% |
| Digital Marketer | 18M VND | -100% |
| Digital Marketing Manager | 24M VND | -100% |
| Digital Marketing Specialist | 17M VND | -100% |
| Digital Marketing Strategist | 25M VND | -100% |
| Digital Media Specialist | 22M VND | -100% |
| Director of Marketing | 34M VND | +100% |
| Director of Research | 24M VND | -100% |
| Email Marketing Specialist | 17M VND | -100% |
| eMarketing Manager | 27M VND | -100% |
| Event Marketing | 25M VND | -100% |
| Experiential Marketing Manager | 30M VND | +100% |
| Gamification Marketer | 14M VND | -100% |
| Head of Executive Search | 29M VND | -100% |
| Internet Marketer | 17M VND | -100% |
| Key Affiliate Manager | 24M VND | -100% |
| Localization Manager | 23M VND | -100% |
| Market Development Executive | 25M VND | -100% |
| Market Development Manager | 26M VND | -100% |
| Market Research Analyst | 20M VND | -100% |
| Market Research Manager | 24M VND | -100% |
| Market Segmentation Director | 25M VND | -100% |
| Marketing Account Supervisor | 19M VND | -100% |
| Marketing Administrator | 17M VND | -100% |
| Marketing Advisor | 19M VND | -100% |
| Marketing Analyst | 19M VND | -100% |
| Marketing and Communications Officer | 11M VND | -100% |
| Marketing and Sales Head | 34M VND | +100% |
| Marketing Assistant | 10M VND | -100% |
| Marketing Associate | 10M VND | -100% |
| Marketing Automation Specialist | 20M VND | -100% |
| Marketing Communications Manager | 22M VND | -100% |
| Marketing Consultant | 23M VND | -100% |
| Marketing Coordinator | 10M VND | -100% |
| Marketing Data Analyst | 19M VND | -100% |
| Marketing Director | 32M VND | +100% |
| Marketing Distribution Executive | 24M VND | -100% |
| Marketing Executive | 25M VND | -100% |
| Marketing Manager | 34M VND | +100% |
| Marketing Officer | 11M VND | -100% |
| Marketing Segment Manager | 24M VND | -100% |
| Marketing Specialist | 16M VND | -100% |
| Marketing Supervisor | 19M VND | -100% |
| Marketing Vice President | 25M VND | -100% |
| Marketing Writer | 12M VND | -100% |
| Mobile Marketing Specialist | 22M VND | -100% |
| Online Marketing Analyst | 18M VND | -100% |
| Online Marketing Manager | 21M VND | -100% |
| Optimization Manager | 21M VND | -100% |
| Outbound Sales | 15M VND | -100% |
| Outreach Coordinator | 14M VND | -100% |
| Outreach Specialist | 18M VND | -100% |
| Podcast Specialist | 18M VND | -100% |
| Product Development | 22M VND | -100% |
| Product Manager | 27M VND | -100% |
| Product Marketing Engineer | 14M VND | -100% |
| Product Marketing Executive | 23M VND | -100% |
| Product Marketing Manager | 25M VND | -100% |
| Product Researcher | 14M VND | -100% |
| Product Strategist | 19M VND | -100% |
| Product Strategy Researcher | 19M VND | -100% |
| Product Training Specialist | 16M VND | -100% |
| Project Manager | 20M VND | -100% |
| Publications Coordinator | 11M VND | -100% |
| Research Executive | 22M VND | -100% |
| Sales and Marketing Assistant | 9.7M VND | +100% |
| Sales and Marketing Coordinator | 11M VND | -100% |
| Sales and Marketing Director | 33M VND | +100% |
| Sales Director | 31M VND | +100% |
| Sales Management Support | 11M VND | -100% |
| Sales Manager | 31M VND | +100% |
| Search Marketing Strategist | 27M VND | -100% |
| Social Media Administrator | 17M VND | -100% |
| Social Media Specialist | 19M VND | -100% |
| Spaceman Analyst | 9.5M VND | +100% |
| Sponsorship Consultant | 17M VND | -100% |
| Team Leader | 18M VND | -100% |
| Telemarketer | 9.4M VND | +100% |
| TikTok marketer | 21M VND | -100% |
| Trade Marketing Executive | 23M VND | -100% |
| Trade Marketing Manager | 24M VND | -100% |
| Trade Marketing Professional | 20M VND | -100% |
| Trade Marketing Specialist | 15M VND | -100% |
| Video Marketing Specialist | 22M VND | -100% |
| Web Analytics Manager | 20M VND | -100% |
| Web Content Manager | 19M VND | -100% |
| Webinar Marketing Specialist | 21M VND | -100% |
Salary Comparison By City
| City | Average Salary |
| Da Nang | 29M VND |
| Ha Noi | 31M VND |
| Hai Phong | 28M VND |
| Thanh Pho Ho Chi Minh | 33M VND |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Vietnam is 8% on average across all career fields.
| Private Sector | 17M VND | |
| Public Sector | +8% | 18M VND |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Sales Director in Ha Noi?
A good and competitive compensation would range anywhere between 29M VND and 33M VND. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Sales Director in Ha Noi ranges from 14M VND to 23M VND. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.