Brand Executive Average Salary in Jakarta 2026
How much money does a person working as Brand Executive make in Jakarta?
LOW
11M
IDR AVERAGE
23M
IDR HIGH
36M
IDR
A person working as Brand Executive in Jakarta typically earns around 23M IDR. Salaries range from 11M IDR (lowest) to 36M IDR (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Brand Executive salaries in Jakarta vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Brand Executive Pay Scale and Salaries in Jakarta
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Brand Executive in Jakarta range from 11M IDR (starting salary) to 36M IDR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 21M IDR, half of the professionals who work as Brand Executive in Jakarta earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Brand Executive in Jakarta earn less than 18M IDR, while 75% earn more. Similarly, the chart shows that 75% earn less than 25M IDR while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Brand Executive in Jakarta compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 13M IDR to 19M IDR. About 20% of salaries are below the 13M IDR mark, while 10% fall within the range of 19M IDR to 21M IDR. Only 5% of individuals have salaries exceeding 21M IDR.
Salary Comparison by Years of Experience / Brand Executive / Jakarta
How do experience and age affect pay?
| 0 - 2 Years | 13M IDR | |
| 2 - 5 Years | +29% | 17M IDR |
| 5 - 10 Years | +38% | 24M IDR |
| 10 - 15 Years | +24% | 29M IDR |
| 15 - 20 Years | +7% | 31M IDR |
| 20+ Years | +7% | 34M IDR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Brand Executive and this is what we found.
Employees with less than two years of experience earn approximately 13M IDR.
While someone with an experience level between two and five years is expected to earn 17M IDR, 29% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 24M IDR, 38% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 29M IDR, 24% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 31M IDR, 7% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 34M IDR, 7% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Brand Executive / Jakarta
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Brand Executive.
| High School | 17M IDR | |
| Certificate or Diploma | +15% | 19M IDR |
| Bachelor's Degree | +35% | 26M IDR |
| Master's Degree | +26% | 32M IDR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Brand Executive in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 17M IDR.
Level 2: Certificate or Diploma
At this level, the average salary becomes 19M IDR, 15% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 26M IDR, 35% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 32M IDR, 26% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Indonesia costs anywhere from 61M IDR to 183M IDR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Brand Executive / Jakarta
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Brand Executive in Indonesia, the average difference between the salary of male and female employees is 10%.
| Male | 23M IDR | |
| Female | -9% | 21M IDR |
Average Annual Salary Increment Percentage / Brand Executive / Jakarta
How much are annual salary increments in Jakarta for individuals working as Brand Executive? How often do employees get salary raises?
Individuals working as Brand Executive in Indonesia are likely to observe a salary increase of approximately 13% every 19 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.
Indonesia / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Brand Executive / Indonesia
How much and how often are bonuses being awarded?
18% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 82% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 82% | |
| No Bonus | 18% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Brand Executive / Jakarta
The average hourly wage (pay per hour) for individuals working as Brand Executive in Jakarta is 132,000 IDR.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Brand Executive in Jakarta is 64,900 IDR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing | ||
| Account Handler | 12M IDR |  -100% |
| Affiliate Manager | 15M IDR | -100% |
| Affiliate Marketing Manager | 20M IDR | -100% |
| Affiliate Marketing Specialist | 14M IDR | -100% |
| Analytics Specialist | 11M IDR | -100% |
| Assistant Brand Manager | 15M IDR | -100% |
| Assistant Product Manager | 16M IDR | -100% |
| Associate Marketing Manager | 18M IDR | -100% |
| Associate Product Manager | 17M IDR | -100% |
| Blockchain Marketing Specialist | 16M IDR | -100% |
| Brand Ambassador | 21M IDR | -100% |
| Brand Director | 25M IDR |  +100% |
| Brand Executive | 23M IDR | +100% |
| Brand Manager | 24M IDR | +100% |
| Business Analytics Specialist | 11M IDR | -100% |
| Business Channel Manager | 16M IDR | -100% |
| Business Intelligence Team Leader | 16M IDR | -100% |
| Campaign Specialist | 14M IDR | -100% |
| Chief Content Officer | 18M IDR | -100% |
| Chief Digital Marketing Officer | 25M IDR | +100% |
| Chief Marketing Officer | 25M IDR | +100% |
| Chief Product Officer | 23M IDR | +100% |
| Communications Officer | 7.3M IDR | +100% |
| Content Manager | 13M IDR | -100% |
| Content Marketing Strategist | 15M IDR | -100% |
| Copy Editer | 9.5M IDR | +100% |
| Copy Writer | 8.9M IDR | +100% |
| Creative Marketing Lead | 16M IDR | -100% |
| Creative Writer | 9M IDR | +100% |
| Digital Marketer | 14M IDR | -100% |
| Digital Marketing Manager | 18M IDR | -100% |
| Digital Marketing Specialist | 13M IDR | -100% |
| Digital Marketing Strategist | 19M IDR | -100% |
| Digital Media Specialist | 17M IDR | -100% |
| Director of Marketing | 25M IDR | +100% |
| Director of Research | 18M IDR | -100% |
| Email Marketing Specialist | 13M IDR | -100% |
| eMarketing Manager | 21M IDR | -100% |
| Event Marketing | 18M IDR | -100% |
| Experiential Marketing Manager | 23M IDR | +100% |
| Gamification Marketer | 11M IDR | -100% |
| Head of Executive Search | 22M IDR | +100% |
| Internet Marketer | 13M IDR | -100% |
| Key Affiliate Manager | 18M IDR | -100% |
| Localization Manager | 17M IDR | -100% |
| Market Development Executive | 20M IDR | -100% |
| Market Development Manager | 20M IDR | -100% |
| Market Research Analyst | 16M IDR | -100% |
| Market Research Manager | 18M IDR | -100% |
| Market Segmentation Director | 19M IDR | -100% |
| Marketing Account Supervisor | 15M IDR | -100% |
| Marketing Administrator | 13M IDR | -100% |
| Marketing Advisor | 15M IDR | -100% |
| Marketing Analyst | 15M IDR | -100% |
| Marketing and Communications Officer | 8.8M IDR | +100% |
| Marketing and Sales Head | 26M IDR | +100% |
| Marketing Assistant | 7.9M IDR | +100% |
| Marketing Associate | 8.1M IDR | +100% |
| Marketing Automation Specialist | 15M IDR | -100% |
| Marketing Communications Manager | 17M IDR | -100% |
| Marketing Consultant | 19M IDR | -100% |
| Marketing Coordinator | 7.9M IDR | +100% |
| Marketing Data Analyst | 14M IDR | -100% |
| Marketing Director | 25M IDR | +100% |
| Marketing Distribution Executive | 19M IDR | -100% |
| Marketing Executive | 20M IDR | -100% |
| Marketing Manager | 25M IDR | +100% |
| Marketing Officer | 8.6M IDR | +100% |
| Marketing Segment Manager | 18M IDR | -100% |
| Marketing Specialist | 13M IDR | -100% |
| Marketing Supervisor | 15M IDR | -100% |
| Marketing Vice President | 19M IDR | -100% |
| Marketing Writer | 9.3M IDR | +100% |
| Mobile Marketing Specialist | 16M IDR | -100% |
| Online Marketing Analyst | 14M IDR | -100% |
| Online Marketing Manager | 17M IDR | -100% |
| Optimization Manager | 17M IDR | -100% |
| Outbound Sales | 12M IDR | -100% |
| Outreach Coordinator | 10M IDR | -100% |
| Outreach Specialist | 14M IDR | -100% |
| Podcast Specialist | 14M IDR | -100% |
| Product Development | 17M IDR | -100% |
| Product Manager | 21M IDR | -100% |
| Product Marketing Engineer | 10M IDR | -100% |
| Product Marketing Executive | 18M IDR | -100% |
| Product Marketing Manager | 19M IDR | -100% |
| Product Researcher | 10M IDR | -100% |
| Product Strategist | 15M IDR | -100% |
| Product Strategy Researcher | 14M IDR | -100% |
| Product Training Specialist | 12M IDR | -100% |
| Project Manager | 15M IDR | -100% |
| Publications Coordinator | 8.8M IDR | +100% |
| Research Executive | 18M IDR | -100% |
| Sales and Marketing Assistant | 7.6M IDR | +100% |
| Sales and Marketing Coordinator | 8.3M IDR | +100% |
| Sales and Marketing Director | 25M IDR | +100% |
| Sales Director | 24M IDR | +100% |
| Sales Management Support | 8.4M IDR | +100% |
| Sales Manager | 25M IDR | +100% |
| Search Marketing Strategist | 21M IDR | -100% |
| Social Media Administrator | 14M IDR | -100% |
| Social Media Specialist | 14M IDR | -100% |
| Spaceman Analyst | 7.3M IDR | +100% |
| Sponsorship Consultant | 13M IDR | -100% |
| Team Leader | 14M IDR | -100% |
| Telemarketer | 7.5M IDR | +100% |
| TikTok marketer | 17M IDR | -100% |
| Trade Marketing Executive | 18M IDR | -100% |
| Trade Marketing Manager | 18M IDR | -100% |
| Trade Marketing Professional | 16M IDR | -100% |
| Trade Marketing Specialist | 11M IDR | -100% |
| Video Marketing Specialist | 18M IDR | -100% |
| Web Analytics Manager | 16M IDR | -100% |
| Web Content Manager | 15M IDR | -100% |
| Webinar Marketing Specialist | 15M IDR | -100% |
Salary Comparison By City
| City | Average Salary |
| Jakarta | 23M IDR |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Indonesia is 9% on average across all career fields.
| Private Sector | 12M IDR | |
| Public Sector | +9% | 13M IDR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Brand Executive in Jakarta?
A good and competitive compensation would range anywhere between 21M IDR and 25M IDR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Brand Executive in Jakarta ranges from 11M IDR to 18M IDR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.