Brand Director Average Salary in Vietnam 2026
How much money does a person working as Brand Director make in Vietnam?
LOW
16M
VND AVERAGE
31M
VND HIGH
48M
VND
A person working as Brand Director in Vietnam typically earns around 31M VND. Salaries range from 16M VND (lowest) to 48M VND (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Brand Director salaries in Vietnam vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Brand Director Pay Scale and Salaries in Vietnam
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Brand Director in Vietnam range from 16M VND (starting salary) to 48M VND (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 29M VND, half of the professionals who work as Brand Director in Vietnam earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Brand Director in Vietnam earn less than 24M VND, while 75% earn more. Similarly, the chart shows that 75% earn less than 33M VND while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Brand Director in Vietnam compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 18M VND to 25M VND. About 20% of salaries are below the 18M VND mark, while 10% fall within the range of 25M VND to 29M VND. Only 5% of individuals have salaries exceeding 29M VND.
Salary Comparison by Years of Experience / Brand Director / Vietnam
How do experience and age affect pay?
| 0 - 2 Years | 18M VND | |
| 2 - 5 Years | +31% | 23M VND |
| 5 - 10 Years | +40% | 33M VND |
| 10 - 15 Years | +20% | 39M VND |
| 15 - 20 Years | +9% | 43M VND |
| 20+ Years | +8% | 46M VND |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Brand Director and this is what we found.
Employees with less than two years of experience earn approximately 18M VND.
While someone with an experience level between two and five years is expected to earn 23M VND, 31% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 33M VND, 40% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 39M VND, 20% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 43M VND, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 46M VND, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Brand Director / Vietnam
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Brand Director.
| Certificate or Diploma | 20M VND | |
| Bachelor's Degree | +50% | 31M VND |
| Master's Degree | +48% | 46M VND |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Brand Director in order to make a comparison.
Level 1: Certificate or Diploma
Employees at this education level have an average salary of 20M VND.
Level 2: Bachelor's Degree
At this level, the average salary becomes 31M VND, 50% more than the previous level.
Level 3: Master's Degree
At this level, the average salary becomes 46M VND, 48% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Vietnam costs anywhere from 86M VND to 259M VND and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Brand Director / Vietnam
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Brand Director in Vietnam, the average difference between the salary of male and female employees is 13%.
| Male | 33M VND | |
| Female | -12% | 29M VND |
Average Annual Salary Increment Percentage / Brand Director / Vietnam
How much are annual salary increments in Vietnam for individuals working as Brand Director? How often do employees get salary raises?
Individuals working as Brand Director in Vietnam are likely to observe a salary increase of approximately 14% every 18 months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.
Vietnam / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Brand Director / Vietnam
How much and how often are bonuses being awarded?
20% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 80% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 80% | |
| No Bonus | 20% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Brand Director / Vietnam
The average hourly wage (pay per hour) for individuals working as Brand Director in Vietnam is 180,000 VND.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Brand Director in Vietnam is 91,900 VND. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing | ||
| Account Handler | 14M VND |  -100% |
| Affiliate Manager | 18M VND | -100% |
| Affiliate Marketing Manager | 25M VND | -100% |
| Affiliate Marketing Specialist | 17M VND | -100% |
| Analytics Specialist | 14M VND | -100% |
| Assistant Brand Manager | 19M VND | -100% |
| Assistant Product Manager | 21M VND | -100% |
| Associate Marketing Manager | 22M VND | -100% |
| Associate Product Manager | 22M VND | -100% |
| Blockchain Marketing Specialist | 20M VND | -100% |
| Brand Ambassador | 26M VND | -100% |
| Brand Director | 31M VND |  +100% |
| Brand Executive | 29M VND | -100% |
| Brand Manager | 30M VND | -100% |
| Business Analytics Specialist | 13M VND | -100% |
| Business Channel Manager | 20M VND | -100% |
| Business Intelligence Team Leader | 20M VND | -100% |
| Campaign Specialist | 18M VND | -100% |
| Chief Content Officer | 22M VND | -100% |
| Chief Digital Marketing Officer | 31M VND | +100% |
| Chief Marketing Officer | 31M VND | +100% |
| Chief Product Officer | 28M VND | -100% |
| Communications Officer | 9M VND | +100% |
| Content Manager | 17M VND | -100% |
| Content Marketing Strategist | 19M VND | -100% |
| Copy Editer | 12M VND | -100% |
| Copy Writer | 11M VND | -100% |
| Creative Marketing Lead | 19M VND | -100% |
| Creative Writer | 11M VND | -100% |
| Digital Marketer | 18M VND | -100% |
| Digital Marketing Manager | 23M VND | -100% |
| Digital Marketing Specialist | 16M VND | -100% |
| Digital Marketing Strategist | 24M VND | -100% |
| Digital Media Specialist | 21M VND | -100% |
| Director of Marketing | 31M VND | +100% |
| Director of Research | 23M VND | -100% |
| Email Marketing Specialist | 17M VND | -100% |
| eMarketing Manager | 26M VND | -100% |
| Event Marketing | 23M VND | -100% |
| Experiential Marketing Manager | 29M VND | -100% |
| Gamification Marketer | 14M VND | -100% |
| Head of Executive Search | 28M VND | -100% |
| Internet Marketer | 16M VND | -100% |
| Key Affiliate Manager | 22M VND | -100% |
| Localization Manager | 21M VND | -100% |
| Market Development Executive | 25M VND | -100% |
| Market Development Manager | 25M VND | -100% |
| Market Research Analyst | 19M VND | -100% |
| Market Research Manager | 22M VND | -100% |
| Market Segmentation Director | 24M VND | -100% |
| Marketing Account Supervisor | 19M VND | -100% |
| Marketing Administrator | 16M VND | -100% |
| Marketing Advisor | 18M VND | -100% |
| Marketing Analyst | 19M VND | -100% |
| Marketing and Communications Officer | 11M VND | -100% |
| Marketing and Sales Head | 33M VND | +100% |
| Marketing Assistant | 9.8M VND | +100% |
| Marketing Associate | 10M VND | -100% |
| Marketing Automation Specialist | 19M VND | -100% |
| Marketing Communications Manager | 21M VND | -100% |
| Marketing Consultant | 23M VND | -100% |
| Marketing Coordinator | 9.9M VND | +100% |
| Marketing Data Analyst | 18M VND | -100% |
| Marketing Director | 31M VND | +100% |
| Marketing Distribution Executive | 23M VND | -100% |
| Marketing Executive | 24M VND | -100% |
| Marketing Manager | 31M VND | +100% |
| Marketing Officer | 11M VND | -100% |
| Marketing Segment Manager | 22M VND | -100% |
| Marketing Specialist | 16M VND | -100% |
| Marketing Supervisor | 19M VND | -100% |
| Marketing Vice President | 24M VND | -100% |
| Marketing Writer | 12M VND | -100% |
| Mobile Marketing Specialist | 20M VND | -100% |
| Online Marketing Analyst | 18M VND | -100% |
| Online Marketing Manager | 21M VND | -100% |
| Optimization Manager | 21M VND | -100% |
| Outbound Sales | 14M VND | -100% |
| Outreach Coordinator | 13M VND | -100% |
| Outreach Specialist | 17M VND | -100% |
| Podcast Specialist | 17M VND | -100% |
| Product Development | 21M VND | -100% |
| Product Manager | 26M VND | -100% |
| Product Marketing Engineer | 13M VND | -100% |
| Product Marketing Executive | 23M VND | -100% |
| Product Marketing Manager | 24M VND | -100% |
| Product Researcher | 13M VND | -100% |
| Product Strategist | 18M VND | -100% |
| Product Strategy Researcher | 18M VND | -100% |
| Product Training Specialist | 15M VND | -100% |
| Project Manager | 19M VND | -100% |
| Publications Coordinator | 11M VND | -100% |
| Research Executive | 22M VND | -100% |
| Sales and Marketing Assistant | 9.5M VND | +100% |
| Sales and Marketing Coordinator | 10M VND | -100% |
| Sales and Marketing Director | 31M VND | +100% |
| Sales Director | 30M VND | -100% |
| Sales Management Support | 11M VND | -100% |
| Sales Manager | 31M VND | +100% |
| Search Marketing Strategist | 27M VND | -100% |
| Social Media Administrator | 17M VND | -100% |
| Social Media Specialist | 18M VND | -100% |
| Spaceman Analyst | 9M VND | +100% |
| Sponsorship Consultant | 16M VND | -100% |
| Team Leader | 18M VND | -100% |
| Telemarketer | 9.3M VND | +100% |
| TikTok marketer | 21M VND | -100% |
| Trade Marketing Executive | 22M VND | -100% |
| Trade Marketing Manager | 23M VND | -100% |
| Trade Marketing Professional | 19M VND | -100% |
| Trade Marketing Specialist | 13M VND | -100% |
| Video Marketing Specialist | 22M VND | -100% |
| Web Analytics Manager | 20M VND | -100% |
| Web Content Manager | 18M VND | -100% |
| Webinar Marketing Specialist | 19M VND | -100% |
Salary Comparison By City
| City | Average Salary |
| Da Nang | 32M VND |
| Ha Noi | 34M VND |
| Hai Phong | 30M VND |
| Thanh Pho Ho Chi Minh | 36M VND |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Vietnam is 8% on average across all career fields.
| Private Sector | 17M VND | |
| Public Sector | +8% | 18M VND |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Brand Director in Vietnam?
A good and competitive compensation would range anywhere between 29M VND and 33M VND. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Brand Director in Vietnam ranges from 16M VND to 24M VND. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios.