Cost Of Living in Ensenada 2024

Average monthly spending for singles, couples, students, and families in Ensenada

Whether you're living in Ensenada or planning to move there, it is very important to know the cost of living and the prices of things. Here we list the average spending for the four main population groups.

Singles

The average monthly expense for a single person living in Ensenada is 37,000 MXN. Expenses can range from 5,200 MXN at the minimum level to 240,000 MXN at the highest end.

Couples

The average monthly spending of couples in Ensenada is 61,000 MXN. Expenditure can range from 20,000 MXN to 330,000 MXN per month.

Families

The average cost of living for families in Ensenada is 81,000 MXN per month. Families spend anywhere from 29,000 MXN to 530,000 MXN.

Students

The average monthly expenditure for students in Ensenada is 27,000 MXN. Students spend from 4,100 MXN to 180,000 MXN per month.

Expenditure to Income Ratio in Ensenada

One of the most definite ways to determine how affordable a place is measuring the ratio of expenses to salary. A high expense-to-income to ratio indicates a high cost-of-living index while a low expenditure-to-salary ratio means the place is affordable to live in.

Expense to income distribution levels

Interpretation and Analysis

The average spending-to-salary ratio in Ensenada is 83% This means that on average, people spend around 83% of their income for living. According to the distribution table, 16% of the population spend approximately 60% to 70% of their income every month.

Individual
74%
Spending-Income-Ratio

---

66%

82%

Couple
79%
Spending-Income-Ratio

---

70%

87%

Family
87%
Spending-Income-Ratio

---

77%

96%

How do people spend their money in Ensenada?

We asked thousands of people about their spending habits and expenditure breaks. Below are their answers.

People living in Ensenada typically spend from 14% to 33% of their total monthly expenditure on housing with 25% being the average. The average spend on housing is 16,000 MXN with expenditure ranging from 1,200 MXN to 160,000 MXN. This cost mainly goes for rent but it also includes other accommodation-related expenses. Housing costs are highest for families and lowest for students as expected.

Utility expenditure like electricity, water, and gas in Ensenada ranges from 4% to 11% of total expenses with 7% being the average. The average monthly cost of utilities is 2,600 MXN with 200 MXN and 26,000 MXN being the upper and lower limits.

Fuel consumption and cost of transport depend heavily on whether you live near your work or school, but roughly speaking you would expect to spend from 410 MXN to 53,000 MXN on commuting with 5,300 MXN being the norm for most people in one month. This means that money spent on transport constitutes about 7% of total spending on average but can go as low as 3% or as high as 11%.

The average outlay on groceries in a month in Ensenada is 13,000 MXN. The cost of groceries can range between 1,000 MXN to 130,000 MXN. People spend on average about 28% on food and groceries with upper and lower bounds of 20% and 34% respectively.

People in Ensenada allocate 5% to 13% of their total monthly expenditure to healthcare including health insurance and out-of-pocket medical expenses. The average spending is around 10%. The range of medical expenses range from 290 MXN to 37,000 MXN with 3,700 MXN being the norm.

This category mostly contains discretionary or non-essential expenses but also some non-discretionary spending like furniture for example. The monthly expenses range from 160 MXN to 21,000 MXN with 2,100 MXN being the average. Speaking of percentages, that equates to 2% to 9% of total expenses with an average of 5% for most residents.

Spending on education can vary drastically between different people. While working singles can spend 0% on education, families and students' expenditure can reach up to 22%. On average, education constitutes 5% of the monthly expenditure with 3% and 11% being the lower and upper bounds respectively. The average reported education cost is 3,200 MXN per month with 240 MXN being the minimum spent amount and 32,000 MXN being the maximum.

How much money can you save in Ensenada every month?

We asked thousands of people what percentage of their income can they save in a month. Below are the answers.

What percentage of people in Ensenada manage to save money from their income every month?

Almost 66% of the surveyed people in Ensenada said that they can save some money at the end of each month while 34% said that aren't saving anything.

Percentage of people saving money by population group in Ensenada

Saving to Income Ratio

Average Monthly Saved Amount

For most people, 13% to 33% of their monthly income is what they can allocate to their savings, with 22% being the average. The amount of money that people can save is approximately 20,000 MXN on average with savings ranging from 1,500 MXN to 200,000 MXN.

68% of surveyed singles reported some of their income going to savings while 63% of couples said the same. 58% of families confirmed their ability to save money.

How much money do people actually save in Ensenada?

Singles

Saving to Income Ratio

Average Monthly Saved Amount

Savings to income distribution levels for singles

Interpretation and Analysis

Singles who can afford to save reported that they allocate from 16% to 35% of their monthly income to savings, with 26% being the average for most singles. The average amount of money that singles are able to save is 14,000 MXN with 1,500 MXN and 91,000 MXN being the minimum and maximum respectively.

Couples

Saving to Income Ratio

Average Monthly Saved Amount

Savings to income distribution levels for couples

Interpretation and Analysis

Couples who confirmed their ability to save reported saving equivalent to 14% to 34% of their monthly income, with 24% being the average for most couples. The average amount of money that couples can save is 23,000 MXN with 7,600 MXN and 120,000 MXN being the minimum and maximum respectively.

Families

Saving to Income Ratio

Average Monthly Saved Amount

Savings to income distribution levels for families

Interpretation and Analysis

Families in Ensenada can save anywhere between 12% to 30% of their monthly income, with 20% being the average for most families. The average amount of money that families can put aside is 30,000 MXN with 11,000 MXN and 200,000 MXN being the minimum and maximum respectively.

Saving Challenges in Ensenada

Reasons that make it difficult for people to save money

We wanted to understand what is stopping people from maximizing their savings in Ensenada. Listed below are the answers given by the survey participants.

Around 5% of the people said that their salary is too low to accommodate a portion for savings while 8% said that the high cost of living leaves little room for savings. 15% of the residents said that they are burdened with debt and find it challenging to save money. 11% reported that they just don't have the knowledge or discipline to create and stick to a budget, leading to overspending and an inability to save. 11% blamed impulsive spending as the reason for saving inability. Around 7% said that unexpected expenses like medical bills or car repairs are derailing their savings goals. 6% bluntly said that they don't see the purpose of it and prefer to live each day to the fullest. 20% reported that they understand the value of saving but are putting off saving for the future, thinking they have plenty of time to start later. 12% blamed inflation, saying that every time they save some money they end up using it immediately. A surprising 3% said that social pressure and keeping up with peers or social expectations makes them overspend. Lastly, 2% blamed market instability and price fluctuations.

Typical saving choices for people in Ensenada

Where do people choose to put their savings?

A typical and healthy budgeting structure

The 50/30/20 rule

Spending among different people can vary significantly based on factors such as their income, lifestyle, location, and personal preferences. A commonly used guideline for budgeting is the 50/30/20 rule, which suggests allocating your income into three main categories in the following percentages.

• 50% for needs and financial obligations

  This category includes essential expenses like housing, utilities, groceries, transportation, and healthcare.

• 30% for wants and discretionary spending

  This category covers discretionary spending on non-essential items, such as dining out, entertainment, travel, and other lifestyle choices.

• 20% for savings and emergency fund

  This is the percentage that must be allocated to savings, emergency funds, and retirement accounts.

About financial planning, money management, and household budgeting

Affordable living in Ensenada

Income and cost of living compatibility

We asked residents one simple question and recorded their answers.

Is it affordable or economical to live in Ensenada?

Around 70% of surveyed residents think that living in Ensenada is affordable with proper budgeting while 30% reported that it is just too expensive and not affordable even with frugality and thriftness.

Low-cost alternatives in Ensenada

People are always looking for ways to cut down expenses and reduce expenditures. The hallmark of any affordable place is the availability of discount stores, bargain deals, smart or secondhand shopping, refurbished items, and couponing. We asked residents how easily cost-cutting is and the answers were distributed as follows:

Plenty of low-cost options60%

Few low-cost options40%

Based on the survey, 60% of the people living in Ensenada have no problem finding low-cost alternatives to support a frugal lifestyle while 40% think that thriftness is difficult due to scarcity in discount markets and secondhand outlets.

Emergency Funds

An emergency fund is a financial safety net comprised of easily accessible savings set aside to cover unexpected expenses or financial emergencies, typically amounting to three to six months' worth of living expenses. We asked residents of Ensenada whether they have an emergency fund and the answers were as follows.

Yes69%

No31%

Based on the survey, 31% of the people living in Ensenada said that they don't have an emergency fund while 69% said that they do.

Financial Literacy in Mexico

Financial literacy is the knowledge of concepts and principles related to personal finance that allow individuals to make informed decisions regarding their money such as budgeting, saving, investing, borrowing, managing debt, financial risk management, and planning.

Financial Leteracy65%

We asked residents of Mexico whether they acquired any adequate personal financial training in their lives. Approximately 35% of the people who participated in the survey said that they are not well informed about the topics of budgeting, saving, etc., and just manage things based on their own experience, while 65% said that they know about the general principles of personal finance from sources other than their own experience.

Difficulty in Budgeting and Financial Planning

We wanted to understand whether residents of Mexico have problems or difficulties in managing their expenditures and savings so we asked people one simple question: do you struggle with your personal finances? 28% of the participants reported that they indeed struggle in creating budgets and in organizing their finances while 72% said that they have everything under control.

Struggles with finance28%

Easily manages finances72%

Financial goals of people in Ensenada

In an attempt to understand the economic situation in Ensenada, we asked participants about their financial targets. By knowing what the population in general is trying to achieve, we can shed light on the economic outlook, cost of living, and quality of life in general.

Around 8% of those who participated in the survey said that their main goal is to establish an emergency fund to cover unexpected expenses while 39% said their number one priority is to pay off high-interest debt or loans and improve credit. 9% of surveyed people confirmed that saving for retirement to ensure a comfortable lifestyle in the final years is their main target. Around 7% reported that their priority is saving for the tuition fees and education costs of their children while 18% choose to buy a home or pay off existing mortgage before other things. 7% of the population would like to build wealth through investments such as stocks, bonds, mutual funds, or real estate. For 8% of people, saving for vacations or upgrading their lifestyle is the number one concern. Approximately 12% of the residents said that saving for healthcare expenses including insurance premiums is their main goal.

Retirement, pension plans, and life after work in Ensenada

What does the retirement lifestyle look like in Ensenada and how much retirement savings are required?

Retirement age

The retirement age for most employees in Mexico is 65 years. Specific retirement ages can vary based on factors like occupation, gender, years of contribution, and location. It is not entirely unlikely for people to retire either before or after this age.

Retirement planning and savings

There are many retirement saving options, some are personally initiated and others are government-sponsered. Regardless of the source of savings, the minimum amount of money that needs to be put aside to ensure a peaceful and comfortable retirement at each age can be found in the table below. This data is largely approximated and can vary drastically based on individual needs and situations. Treat these figures as a general guideline.

Retirement Income Distribution

We asked residents of Ensenada about their retirement income sources and below are the results.

Retirement Monthly Expenses in Ensenada

Debt, loans, and mortgages in Ensenada

Percentage of people who are in debt

According to the survey, 25% of the people in Ensenada have some kind of debt, loan, mortgage, or credit card payments while 75% reported that they don't have financial obligations to banks.

Debt-to-income ratio in Ensenada

Interpretation

The debt-to-income ratio measures the percentage of income being paid as debt settlement across the population. It is calculated by dividing the monthly debt settlement payment of an individual by their monthly income. Based on collected data, approximately 28% of the people's monthly income in Ensenada goes to debt settlement.

Debt levels

Monthly debt settlement payment as percentage of monthly income

According to our data, 3% of the debtors in Ensenada pay 60%+ of their income as debt settlement while 16% of the people pay 50% to 60% of their income for the same, which is quite an alarming financial situation for those individuals. 13% of people in debt dedicate 40% to 50% of their income to loan and mortgage payments while 15% dedicated 30% to 40% of income for same. Things are looking brighter for 12% of individuals as they only pay 20% to 30% of their income for loan and credit card repayment.

Distribution by type of debt in Ensenada

10% of debtors in Ensenada confirm that real estate mortgages constitutes the main part of their outstanding debt while 28% say that credit card payments are the reason they are in debt. Auto loans were the main type of debt for 17% of people and personal loans rose at 41%. Lastly, student loans are the main source of debt for 4% of debtors in Ensenada.

Good debt vs. Bad debt

Not all debt is bad. Good debt typically refers to borrowing money for investments that can increase in value or generate income over time like purchasing a home or acquiring student loans. On the other hand, bad debt involves borrowing for things that fail to generate lasting value like high-interest credit card debt used for non-essential expenses like luxury items or vacations.

Loan Affordability Index in Ensenada

Besides measuring the loan-to-income ratio, we asked residents of Ensenada how many times in a year they defaulted or were unable to pay their due credit card or loan payments on time. Understanding how often people default on their due payments is one of the indicators of the cost of living and economic situation.

Frequency and percentage of people who failed to pay their monthly credit card or loan payments on time last year.

Housing costs, accommodation, and housing affordability in Ensenada

Rent Cost in Ensenada

Monthly Rent Prices

Studio apartment monthly rent cost

4,700 MXN

7,000 MXN

19,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$280

$410

$1,100

1-bedroom apartment monthly rent cost

7,000 MXN

11,000 MXN

28,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$410

$660

$1,700

2-bedroom apartment monthly rent cost

9,300 MXN

14,000 MXN

37,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$550

$830

$2,200

3-bedroom apartment monthly rent cost

11,000 MXN

19,000 MXN

51,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$660

$1,100

$3,000

Furnished apartment monthly rent cost

22,000 MXN

56,000 MXN

110,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$1,300

$3,300

$6,600

Townhouse monthly rent cost

19,000 MXN

28,000 MXN

80,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$1,100

$1,700

$4,700

House monthly rent cost

22,000 MXN

56,000 MXN

110,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$1,300

$3,300

$6,600

Villa monthly rent cost

28,000 MXN

70,000 MXN

110,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$1,700

$4,100

$6,600

The monthly rental cost of a studio apartment in Ensenada ranges between 4,700 MXN and 19,000 MXN, meanwhile the cost of monthly rental of a one-bedroom apartment can be anywhere from 7,000 MXN to 28,000 MXN. Two-bedroom rentals rate ranges between 9,300 MXN and 37,000 MXN per month. The monthly rental for a three-bedroom apartment ranges from 11,000 MXN to 51,000 MXN. The average rent of a townhouse in Ensenada is around 28,000 MXN while house rental costs can be as high as 56,000 MXN per month. Finally, if you want to rent a villa, expect to pay anywhere from 28,000 MXN to 110,000 MXN per month.

Apartment and house prices in Ensenada

Cost of buying a property

Studio apartment price

930,000 MXN

1.4M MXN

2.8M MXN

MINIMUM

AVERAGE

MAXIMUM

$55,000

$83,000

$170,000

1-bedroom apartment price

1.1M MXN

1.9M MXN

7M MXN

MINIMUM

AVERAGE

MAXIMUM

$66,000

$110,000

$410,000

2-bedroom apartment price

1.9M MXN

5.6M MXN

11M MXN

MINIMUM

AVERAGE

MAXIMUM

$110,000

$330,000

$660,000

3-bedroom apartment price

6.2M MXN

9.3M MXN

28M MXN

MINIMUM

AVERAGE

MAXIMUM

$370,000

$550,000

$1.7M

Townhouse price

8M MXN

19M MXN

70M MXN

MINIMUM

AVERAGE

MAXIMUM

$470,000

$1.1M

$4.1M

House price

9.3M MXN

56M MXN

80M MXN

MINIMUM

AVERAGE

MAXIMUM

$550,000

$3.3M

$4.7M

Villa price

11M MXN

62M MXN

93M MXN

MINIMUM

AVERAGE

MAXIMUM

$660,000

$3.7M

$5.5M

The average price of a studio apartment in Ensenada can range from 930,000 MXN to 2.8M MXN depending on location. One bedroom cost can be anywhere from 1.1M MXN to 7M MXN. A villa can cost you 62M MXN on average with prices ranging from 11M MXN to 93M MXN.

House / apartment prices to income ratio

Property prices in Ensenada can be x125 to x215 multiples of the monthly income depending on the property and the income of the person. On average, property prices are approximately x125 multiples of the average monthly salary in Ensenada.

Rent to income ratio

The average rent-to-income ratio in Ensenada is around 33%. This means that people pay 33% of their income for rent. Those figures can range from 23% to 43% depending on the salary, location, and type of property.

Housing affordability index

The housing affordability index measures how affordable accommodation is in a particular place. This can measured in multiple ways, the most common being housing expenditure to total expenditure ratio and the rent to income ratio. The housing expenditure ratio is a figure reported by individuals on the percentage they allocate for housing. Rent to income ratio is calculated by dividing the average monthly rent by the average income. Because these values are both percentages, we can find their average and get the best of the two worlds.

Property Taxes

Real estate owners pay property taxes to local tax authorities, which are determined by the assessed value of their property. Typically, these taxes are paid once a year. Property tax funds contribute to community development, financing infrastructure improvements, public services, and local education initiatives.

Home Maintenance Costs

Home maintenance costs encompass various expenses associated with the upkeep and repair of a residence. These expenditures include regular tasks such as lawn care, pest control, and HVAC system servicing, as well as occasional repairs and renovations like fixing leaks, painting, or replacing appliances.

Urban vs. rural living costs

Urban living typically entails higher housing and transportation costs due to demand and limited space, while rural areas generally offer lower housing expenses but may have higher prices for goods and services. The differnce in rental rates between urban areas and rural areas can be as high as 300% in some cases.

Monthly costs and expenses of energy and basic utilities in Ensenada

Energy, electricity, water, gas, internet, and mobile cost in Ensenada

Utility Bill Cost / Electricity + Water + Gas / Individual

310 MXN

2,200 MXN

15,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$18

$130

$870

Utility Bill Cost / Electricity + Water + Gas / Couple

810 MXN

2,800 MXN

18,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$48

$160

$1,100

Utility Bill Cost / Electricity + Water + Gas / Family

1,400 MXN

4,100 MXN

26,000 MXN

MINIMUM

AVERAGE

MAXIMUM

$84

$240

$1,600

Internet and cable cost

270 MXN

540 MXN

720 MXN

MINIMUM

AVERAGE

MAXIMUM

$16

$32

$42

Mobile phone bill and charges

210 MXN

360 MXN

1,100 MXN

MINIMUM

AVERAGE

MAXIMUM

$13

$21

$63

The average monthly expenditure for individuals on electricty, water, and gas in Ensenada ranges between 310 MXN and 15,000 MXN with average being 2,200 MXN, meanwhile the expenditure of couples is slightly higher at 2,800 MXN with 810 MXN and 18,000 MXN being the upper and lower limits respectively. As expected, the energy and water consumption of families is the highest among the three groups with an average of 4,100 MXN. The cost of internet and WiFi is unchanged among the three groups and ranges from 270 MXN to 720 MXN with 540 MXN being the average internet bill. Finally, the average monthly mobile charges is around 360 MXN but can range between 210 MXN and 1,100 MXN depending on consumption. Mobile charges include both calling minutes as well as data packages.

Energy / Utility expense to income ratio

The average utility-to-income ratio in Ensenada is around 5%. This means that people pay 5% of their income for energy, water, internet, and mobile charges. Those figures can range from 2% to 9% depending on salary and location.

Food Prices, Dining Expenses, and Grocery Costs in Ensenada

Prices and cost of goods and services in Ensenada

Dining out, food, and beverages costs. Price variations for common food items.

Fast food combo meal price

54 MXN

110 MXN

180 MXN

MINIMUM

AVERAGE

MAXIMUM

$3.2

$6.3

$11

The average price of a regular combo meal at a fast food outlet or chain like McDonald's, Pizzahut, or KFC in Ensenada is approximatly 110 MXN with meal cost ranging from 54 MXN to 180 MXN. The typical combo meal consists of a burger, french fries, and a drink.

Restaurant meal for one price

180 MXN

270 MXN

550 MXN

MINIMUM

AVERAGE

MAXIMUM

$11

$16

$32

If you are planning to have a nice meal at a mid-range restaurant, expect to pay anywhere between 180 MXN and 550 MXN with 270 MXN being the average price of a plate for one person at a regular restaurant in Ensenada.

Fine dining meal for one price

370 MXN

550 MXN

2,200 MXN

MINIMUM

AVERAGE

MAXIMUM

$22

$32

$130

The price range of a meal at fine-dining restaurant is 370 MXN to 2,200 MXN with the average cost being 550 MXN for one person. This is what you would expect to pay a top-tier diner in Ensenada.

Beverage prices, cappuccino, latte etc..

45 MXN

72 MXN

110 MXN

MINIMUM

AVERAGE

MAXIMUM

$2.6

$4.2

$6.3

The average price of a regular beverage like cappuccino or latte at Starbucks, Costa, or similar coffee shops and cafes in Ensenada is around 72 MXN. Price ranges between 45 MXN and 110 MXN depending on the type of beverage, the size, and optional add-ons.

Grocery and market costs

Large bottle of milk price

36 MXN

43 MXN

54 MXN

MINIMUM

AVERAGE

MAXIMUM

$2.1

$2.5

$3.2

The average price of a large bottle of milk in Ensenada is 43 MXN. The maximum what you would pay for milk is 54 MXN and the minimum being 36 MXN depending on the brand of milk and other properties.

12 eggs price

27 MXN

36 MXN

54 MXN

MINIMUM

AVERAGE

MAXIMUM

$1.6

$2.1

$3.2

A dozen eggs costs around 36 MXN on average with 27 MXN and 54 MXN being the lower and upper limits respectively.

Fresh whole chicken price

61 MXN

79 MXN

110 MXN

MINIMUM

AVERAGE

MAXIMUM

$3.6

$4.7

$6.6

The price range of a fresh whole chicken in Ensenada is between 61 MXN and 110 MXN depending on the size of the chicken and whether it is oraganic or not. The average price is approximatly 79 MXN.

Pack of beef price

72 MXN

110 MXN

210 MXN

MINIMUM

AVERAGE

MAXIMUM

$4.2

$6.3

$13

The price of a regular pack of beef or meat is around 110 MXN. A pack of beef contains around 1Kg or 1lb depending on packing.

Medium bag of rice price

29 MXN

39 MXN

56 MXN

MINIMUM

AVERAGE

MAXIMUM

$1.7

$2.3

$3.3

A bag of rice in Ensenada costs around 39 MXN on average with prices rangeing between 29 MXN and 56 MXN depending on the brand and quality.

Bag of tomatos price

11 MXN

14 MXN

27 MXN

MINIMUM

AVERAGE

MAXIMUM

$0.63

$0.84

$1.6

A bag of tomatoes costs anywhere from 11 MXN to 27 MXN. A bag of tomatoes denotes 1Kg or 1lb depending on location.

Bag of apples price

19 MXN

25 MXN

41 MXN

MINIMUM

AVERAGE

MAXIMUM

$1.1

$1.5

$2.4

A bag of apples costs 25 MXN on average. A bag of apples denotes 1Kg or 1lb depending on location.

Grocery and food expenditure to income ratio

The average grocery-to-income ratio in Ensenada is around 25%. This means that people spend 25% of their income on grocery and basic household items. The expenditure can range from 17% to 31% depending on salary and location.

Expenditure on food and grocery for every population group

A single person living alone spends approximately 5,900 MXN per month on grocery and food with expenditure fluctuating between 830 MXN and 39,000 MXN depending on location and the type of person. The average cost of food and groceries for a couple is around 8,600 MXN per month. That number can be get as low as 2,900 MXN or a high as 46,000 MXN. Families' spending on grocery ranges from 5,100 MXN to 95,000 MXN with the location, income, and size of the family being the most determinite factors.

SingleSpending habits, consumption analysis, and expenditure patterns for a single person living in Ensenada

CoupleAverage monthly living expenditure breaks and spending patterns for couples in Ensenada

FamilyAverage monthly expenses and break out of spending for families living in Ensenada

StudentCost of living and expenses break down for students living in Ensenada